{"id":3406,"date":"2021-01-17T13:28:16","date_gmt":"2021-01-17T13:28:16","guid":{"rendered":"https:\/\/nmdigitalteam.com\/?p=3406"},"modified":"2022-05-09T15:34:35","modified_gmt":"2022-05-09T15:34:35","slug":"remarketinq-nedir-remarketinq-xidmeti-remarketinq-ile-satislarinizi-artirin","status":"publish","type":"post","link":"https:\/\/nmdigitalteam.com\/az\/remarketinq-nedir-remarketinq-xidmeti-remarketinq-ile-satislarinizi-artirin\/","title":{"rendered":"Remarketinq N\u0259dir? Remarketinq Xidm\u0259ti. Remarketinq \u0130l\u0259 Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131r\u0131n"},"content":{"rendered":"

Remarketinq v\u0259 Biznes<\/span><\/h2>\n

Remarketinq n\u0259dir v\u0259 onu biznesiniz \u00fc\u00e7\u00fcn nec\u0259 istifad\u0259 ed\u0259 bil\u0259rsiniz?<\/strong> Y\u0259qin ki, h\u0259r marketoloqun \u0259n \u00e7ox soru\u015fdu\u011fu suallardan ikisidir.<\/span><\/p>\n

Bir \u00e7ox marketoloq aras\u0131nda yay\u0131lm\u0131\u015f yanl\u0131\u015f fikir sizin h\u0259d\u0259f auditoriyan\u0131z\u0131n da daxil oldu\u011fu istehlak\u00e7\u0131lar\u0131n, veb saytlar\u0131ndak\u0131 reklamlara nifr\u0259t etm\u0259l\u0259ridir. Son hesabata g\u00f6r\u0259, haz\u0131rda istifad\u0259\u00e7il\u0259rin 25,8% -i adblock istifad\u0259 edir. V\u0259 bu r\u0259q\u0259min ill\u0259r ke\u00e7dikc\u0259 artaca\u011f\u0131 g\u00f6zl\u0259nilir. Bu y\u00fcks\u0259k istifad\u0259 nisb\u0259ti, insanlar\u0131n reklamlar\u0131 sevm\u0259m\u0259si fikrini d\u0259st\u0259kl\u0259yir. Amma Hubspot t\u0259r\u0259find\u0259n tamamlanan son bir ara\u015fd\u0131rma, bu m\u00f6vqey\u0259 qar\u015f\u0131 ciddi bir arqument ortaya qoyub.<\/span><\/p>\n

Bu hesabat m\u00fc\u015ft\u0259ril\u0259rin \u0259slind\u0259 reklamlara o q\u0259d\u0259r d\u0259 \u0259h\u0259miyy\u0259t verm\u0259diyini a\u015fkar etdi; onlar sad\u0259c\u0259 \u0259laq\u0259siz elanlar g\u00f6rm\u0259k ist\u0259mirl\u0259r. Anket i\u015ftirak\u00e7\u0131lar\u0131n\u0131n 77% -i<\/strong> tam bir reklam blokundan daha \u00e7ox reklam s\u00fczg\u0259ci proqram\u0131ndan istifad\u0259 etm\u0259yi \u00fcst\u00fcn tutduqlar\u0131n\u0131 bildirdil\u0259r. Dolay\u0131s\u0131yla, m\u00fc\u015ft\u0259ril\u0259r\u0259 t\u0259qdim etdikl\u0259ri reklamlar\u0131n uy\u011funlu\u011funu art\u0131rma\u011f\u0131n yollar\u0131n\u0131 tapa bil\u0259n markalar daha yax\u015f\u0131 bir istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259si yarada v\u0259 daha \u00e7ox insan\u0131 c\u0259lb ed\u0259 bil\u0259rl\u0259r.<\/span><\/p>\n

Remarketinq strategiyalar\u0131 n\u00fcmayi\u015f olunan reklamlar\u0131n aktuall\u0131\u011f\u0131n\u0131 v\u0259 f\u0259rdil\u0259\u015fdirm\u0259sini art\u0131rmaq \u00fc\u00e7\u00fcn \u0259la bir yol ola bil\u0259r. Bunun n\u0259 oldu\u011funu v\u0259 remarketinqin nec\u0259 i\u015fl\u0259diyini bilm\u0259k, onlayn m\u00fc\u015ft\u0259ril\u0259ril\u0259rl\u0259 daha yax\u015f\u0131 interaksiyada olma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259r. EMarketer-\u0259 g\u00f6r\u0259, \u0259n az 14 ya\u015f\u0131 olan AB\u015e internet istifad\u0259\u00e7il\u0259rinin 73% -i<\/span> bu il onlayn n\u0259s\u0259 alacaq.<\/span><\/p>\n

Onlayn m\u00fc\u015ft\u0259ril\u0259rin mara\u011f\u0131n\u0131 \u00e7\u0259k\u0259n \u015feyl\u0259rd\u0259n yararlanmaqla bu istifad\u0259\u00e7il\u0259ri c\u0259lb etm\u0259k olar. Adroit Digital-a g\u00f6r\u0259, AB\u015e-dak\u0131 onlayn al\u0131c\u0131lar\u0131n t\u0259qrib\u0259n 3\/5 hiss\u0259si<\/span> dig\u0259r saytlarda ara\u015fd\u0131rd\u0131qlar\u0131 m\u0259hsullar \u00fc\u00e7\u00fcn g\u00f6r\u00fcn\u0259n reklamlar\u0131 f\u0259rq etdikl\u0259rini bildiribl\u0259r. Bu o dem\u0259kdir ki, remarketinq reklamlar\u0131 il\u0259 istehlak\u00e7\u0131lar\u0131 interaksiyada saxlamaq onlar\u0131n diqq\u0259tini c\u0259lb edir.<\/span><\/p>\n

Bu g\u00fccl\u00fc d\u0259st\u0259y\u0259 baxmayaraq, Digital Remedy, onlayn axtar\u0131\u015f marketinqind\u0259 \u00e7al\u0131\u015fan m\u00fct\u0259x\u0259ssisl\u0259rin 46%-nin remarketinqin markalar t\u0259r\u0259find\u0259n laz\u0131m oldu\u011fu q\u0259d\u0259r istifad\u0259 olunmad\u0131\u011f\u0131na inand\u0131\u011f\u0131n\u0131 bildirmi\u015fl\u0259rdir.<\/span><\/p>\n

\"\"<\/p>\n

Remarketinq n\u0259dir? T\u0259rifi anlam\u0131<\/b><\/span><\/h2>\n

Bir \u00e7ox insan\u0131n remarketinql\u0259 ba\u011fl\u0131 suallar\u0131 var. Remarketinq, sayt\u0131n\u0131zda art\u0131q n\u0259yis\u0259 g\u00f6r\u00fcnt\u00fcl\u0259mi\u015f v\u0259 ya m\u0259hsullar\u0131n\u0131za maraq g\u00f6st\u0259rmi\u015f m\u00fc\u015ft\u0259ril\u0259rin h\u0259d\u0259f al\u0131nmas\u0131n\u0131 \u0259hat\u0259 edir<\/strong>. N\u0259tic\u0259 etibaril\u0259, sayt\u0131n\u0131zdak\u0131 s\u0259hif\u0259l\u0259rd\u0259 g\u0259zinmi\u015f, lakin konversiya olmayan m\u00fc\u015ft\u0259ril\u0259ri yenid\u0259n c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn siz\u0259 bir vasit\u0259 t\u0259qdim edir.<\/span><\/p>\n

V\u0259 bununla bel\u0259, bu, m\u00fctl\u0259q sonda “sat\u0131\u015f” anlam\u0131na g\u0259lmir. Konversiya e-mail’l\u0259ri a\u00e7d\u0131qlar\u0131, telefon n\u00f6mr\u0259nizl\u0259 \u0259laq\u0259 qurduqlar\u0131 v\u0259 siyah\u0131n\u0131za abun\u0259 olduqlar\u0131, sizi sosial mediada izl\u0259dikl\u0259ri, sor\u011fu formunu doldurduqlar\u0131 v\u0259 s. anlamlar\u0131na g\u0259l\u0259 bil\u0259r. Bilm\u0259lisiniz ki, istifad\u0259\u00e7il\u0259rin 70-96%<\/strong> -i daxil olduqlar\u0131 veb saytda h\u0259r hans\u0131 bir f\u0259aliyy\u0259t h\u0259yata ke\u00e7irm\u0259d\u0259n \u00e7\u0131x\u0131\u015f edirl\u0259r. Bel\u0259likl\u0259, siz bir marketoloq olaraq markan\u0131za g\u00f6st\u0259ril\u0259n maraqdan istifad\u0259 etm\u0259li v\u0259 remarketinqd\u0259n istifad\u0259 ed\u0259r\u0259k onlar\u0131 geri qay\u0131tma\u011fa inand\u0131rmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Remarketinq proqram\u0131 veb sayt\u0131n\u0131zdak\u0131 m\u00fc\u0259yy\u0259n s\u0259hif\u0259l\u0259ri izl\u0259m\u0259y\u0259 imkan ver\u0259c\u0259kdir. Bu, eyni zamanda ilk ziyar\u0259tl\u0259rind\u0259 konversiya etm\u0259d\u0259n h\u0259min s\u0259hif\u0259l\u0259rd\u0259 vaxt ke\u00e7ir\u0259n m\u00fc\u015ft\u0259ril\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259y\u0259 imkan ver\u0259c\u0259kdir. M\u0259s\u0259l\u0259n, bir \u00e7ox markalar al\u0131\u015f-veri\u015f s\u0259b\u0259ti s\u0259hif\u0259l\u0259rini izl\u0259yirl\u0259r, bel\u0259likl\u0259 al\u0131\u015f-veri\u015f s\u0259b\u0259tl\u0259rini t\u0259rk ed\u0259nl\u0259ri h\u0259d\u0259f ala bilirl\u0259r.<\/span><\/p>\n

Retargetinq (Yenid\u0259n h\u0259d\u0259fl\u0259m\u0259)<\/h3>\n

H\u0259d\u0259fl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirdikd\u0259n sonra daha \u0259vv\u0259l baxd\u0131qlar\u0131 m\u0259hsullar\u0131n tan\u0131dan ixtisasla\u015fd\u0131r\u0131lm\u0131\u015f reklamlar\u0131 g\u00f6st\u0259r\u0259 bil\u0259rsiniz. N\u0259tic\u0259d\u0259 bu reklamlar olduqca f\u0259rdil\u0259\u015fdiril\u0259c\u0259k v\u0259 insanlar\u0131n \u0259vv\u0259ll\u0259r maraq g\u00f6st\u0259rdikl\u0259ri \u015feyl\u0259ri tan\u0131tacaq, aktuall\u0131\u011f\u0131n\u0131 art\u0131racaqd\u0131r.<\/span><\/strong><\/em><\/p>\n

AdRoll-a g\u00f6r\u0259, istehlak\u00e7\u0131lar\u0131n ad\u0259t\u0259n yaln\u0131z 2% -inin veb sayta ilk d\u0259f\u0259 daxil olduqda konversiya ed\u0259c\u0259kl\u0259rini d\u00fc\u015f\u00fcn\u00fcn. Bu, remarketinqi m\u00fc\u015ft\u0259ril\u0259ri geri qay\u0131tma\u011fa v\u0259 konversiyan\u0131 tamamlama\u011fa vadar etm\u0259k \u00fc\u00e7\u00fcn d\u0259y\u0259rli bir vasit\u0259 hal\u0131na g\u0259tirir.<\/span><\/p>\n

CMO t\u0259r\u0259find\u0259n g\u00f6st\u0259ril\u0259n bir statistik g\u00f6st\u0259riciy\u0259 g\u00f6r\u0259, m\u00fc\u015ft\u0259ril\u0259rin d\u00f6rdd\u0259 biri q\u0259d\u0259ri yenid\u0259n h\u0259d\u0259fl\u0259nm\u0259 reklamlar\u0131ndan (remarketinq reklamlar\u0131) z\u00f6vq ald\u0131qlar\u0131n\u0131 bildiribl\u0259r. Bu reklamlar istehlak\u00e7\u0131n\u0131n \u0259vv\u0259ll\u0259r maraqland\u0131\u011f\u0131 m\u0259hsul v\u0259 markalar\u0131 xat\u0131rlatd\u0131qlar\u0131 \u00fc\u00e7\u00fcn onlar m\u00fc\u015ft\u0259ril\u0259r t\u0259r\u0259fd\u0259n yax\u015f\u0131 qiym\u0259tl\u0259ndirilir. Bu s\u0259b\u0259bd\u0259n bu reklamlar inki\u015faf etmi\u015f bir istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259si ya\u015fadaraq standart reklamlardan daha \u00e7ox maraq do\u011furur.<\/span><\/p>\n

Remarketinq reklamlar\u0131n\u0131n verdiyi mara\u011f\u0131n artmas\u0131 il\u0259 bu marketinq strategiyas\u0131n\u0131n niy\u0259 bu q\u0259d\u0259r t\u0259sirli ola bil\u0259c\u0259yi ayd\u0131n olur. Kimberly-Clark, remarketinq reklamlar\u0131 alanlar\u0131n 50-60% daha \u00e7ox olduqlar\u0131n\u0131 bildirmi\u015fdir. Digital Remedy t\u0259r\u0259find\u0259n edil\u0259n ba\u015fqa bir ara\u015fd\u0131rma, \u00fcmumi reklam cavabland\u0131r\u0131lmas\u0131n\u0131n 400-\u0259 q\u0259d\u0259r y\u00fcks\u0259ldiyini m\u00fc\u0259yy\u0259nl\u0259\u015fdirmi\u015fdir.<\/span> Eyni zamanda, comScore, remarketinq reklamlar\u0131n markal\u0131 axtar\u0131\u015f\u0131 1,046% -\u0259 q\u0259d\u0259r art\u0131ra bil\u0259c\u0259yini bildirmi\u015fdir.<\/span><\/p>\n

Remarketinq, markalara inki\u015faf etmi\u015f reklam t\u0259cr\u00fcb\u0259l\u0259ri yaratmaq \u00fc\u00e7\u00fcn laz\u0131m olan vasit\u0259l\u0259ri t\u0259qdim edir. Bununla da markalar \u00f6z m\u00fc\u015ft\u0259ril\u0259rinin maraqlar\u0131na toxuna v\u0259 onlar\u0131n \u0259n \u00e7ox maraqland\u0131qlar\u0131 kontenti onlara g\u00f6st\u0259r\u0259 bil\u0259rl\u0259r.<\/span><\/p>\n

U\u011furlu bir remarketinq reklam kampaniyas\u0131 qurmaq ist\u0259y\u0259nl\u0259r<\/strong> a\u015fa\u011f\u0131dak\u0131 add\u0131mlar\u0131n onlar\u0131n u\u011furlar\u0131n\u0131 nec\u0259 art\u0131raca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u0259lidirl\u0259r. (NM Digital Team sizl\u0259r\u0259 Remarketinq Xidm\u0259ti T\u0259klif Edir. Daha \u018ftrafl\u0131 M\u0259lumat \u00dc\u00e7\u00fcn Buraya Klikl\u0259yin)<\/a><\/strong><\/span><\/span><\/p>\n

F\u0259rqli reklam n\u00f6vl\u0259rini anlamaq<\/b><\/span><\/h2>\n

Markalar\u0131n m\u00fc\u015ft\u0259ril\u0259rini onlayn olaraq yenid\u0259n c\u0259lb etm\u0259k v\u0259 yenid\u0259n h\u0259d\u0259fl\u0259m\u0259k<\/strong> \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yi bir ne\u00e7\u0259 remarketinq n\u00f6vl\u0259ri m\u00f6vcuddur. Remarketinqin n\u0259 oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259k m\u0259qs\u0259dil\u0259 m\u00fct\u0259x\u0259ssisl\u0259r bu m\u00fcxt\u0259lif variantlar\u0131n h\u0259r birini n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259lidirl\u0259r. Markalar bunlardan \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 \u015f\u0259kild\u0259 i\u015fl\u0259y\u0259c\u0259kl\u0259ri olanlar\u0131n\u0131 se\u00e7\u0259 bil\u0259rl\u0259r. \u018fn bilin\u0259n se\u00e7iml\u0259rd\u0259n b\u0259zil\u0259ri bunlard\u0131r:<\/span><\/p>\n

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Sayt\u0131n\u0131z\u0131 ziyar\u0259t etmi\u015f insanlar \u00fc\u00e7\u00fcn displey reklamlar\u0131<\/b><\/span><\/h3>\n

Remarketinqin<\/strong> \u0259n geni\u015f yay\u0131lm\u0131\u015f formalar\u0131ndan birin\u0259, sayt\u0131n\u0131z\u0131 art\u0131q ziyar\u0259t etmi\u015f insanlar \u00fc\u00e7\u00fcn displey reklamlar\u0131n\u0131 daxildir. Bu reklamlar iki \u0259sas platformada g\u00f6r\u00fcn\u0259 bil\u0259r.<\/span><\/p>\n

Remarketinq kampaniyalar\u0131n\u0131 Google Ads vasit\u0259sil\u0259 quranlar\u0131n remarketinq reklamlar\u0131 Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam \u015f\u0259b\u0259k\u0259sind\u0259 peyd\u0259 olacaqd\u0131r. Unutmay\u0131n ki, \u0259vv\u0259ll\u0259r Google AdWords olaraq bilin\u0259n Google Ads<\/strong>, PPC onlayn reklam\u0131<\/strong> \u00fc\u00e7\u00fcn \u0259n b\u00f6y\u00fck platforman\u0131 sizin ixtiyar\u0131n\u0131za verir v\u0259 bu platforma, \u00f6lk\u0259 daxilind\u0259 v\u0259 d\u00fcnyada milyonlarla axtar\u0131\u015f\u00e7\u0131ya \u00e7atmaq \u00fc\u00e7\u00fcn \u0259la vasit\u0259dir.<\/span><\/p>\n

Bu g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131 bir s\u0131ra sosial media platformalar\u0131nda da qura bil\u0259rsiniz. M\u0259s\u0259l\u0259n, Facebook reklamlar\u0131 v\u0259 Twitter reklamlar\u0131 h\u0259r ikisi d\u0259 \u00f6z g\u00f6r\u00fcnt\u00fcl\u00fc reklam platformlar\u0131n\u0131 t\u0259klif edir. Facebook-un d\u00fcnyada h\u0259r ay t\u0259qrib\u0259n 2.7 milyarddan \u00e7ox insana \u00e7atd\u0131\u011f\u0131n\u0131 n\u0259z\u0259r\u0259 alsaq, bu da reklamver\u0259nl\u0259ri perspektivl\u0259r\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn \u0259la bir platforma il\u0259 t\u0259min edir.<\/span><\/p>\n

E-mail Remarketinq<\/b><\/span><\/h3>\n

E-mail remarketinqi<\/strong>, e-mail siyah\u0131n\u0131zdak\u0131 insanlar\u0131 r\u0259q\u0259msal ekosistem vasit\u0259sil\u0259 ba\u015fqa bir yer\u0259 s\u0259yah\u0259t ed\u0259rk\u0259n h\u0259d\u0259f alma\u011fa imkan verir. X\u00fcsusil\u0259 e-maill\u0259rinizi a\u00e7anlar \u00fc\u00e7\u00fcn h\u0259d\u0259f reklam kampaniyalar\u0131 yarada bil\u0259rsiniz.<\/span><\/p>\n

E-maill\u0259rinizi a\u00e7an insanlar t\u0259klif etdiyiniz \u015feyl\u0259r\u0259 maraq g\u00f6st\u0259rdikl\u0259ri \u00fc\u00e7\u00fcn, e-mail remarketinqind\u0259n istifad\u0259 etm\u0259k markan\u0131z\u0131 onlar\u0131n d\u00fc\u015f\u00fcnc\u0259sind\u0259 saxlama\u011fa k\u00f6m\u0259k edir. M\u0259hsullar\u0131n\u0131za v\u0259 xidm\u0259tl\u0259riniz\u0259 maraq g\u00f6st\u0259rdikl\u0259rini bilirsiniz, bu da onlar\u0131 sat\u0131\u015f q\u0131f\u0131n\u0131n daha a\u015fa\u011f\u0131s\u0131na – veb sayt\u0131n\u0131za qaytarmaq \u00fc\u00e7\u00fcn siz\u0259 qap\u0131 a\u00e7\u0131r.<\/span><\/p>\n

Axtar\u0131\u015f reklamlar\u0131 \u00fc\u00e7\u00fcn remarketinq siyah\u0131s\u0131 (RLSA)<\/b><\/span><\/h3>\n

Remarketinq reklamlar\u0131n\u0131 veb boyunca dig\u0259r veb saytlarda g\u00f6st\u0259rm\u0259kl\u0259 yana\u015f\u0131, axtar\u0131\u015f motorlar\u0131n\u0131n \u00f6z\u00fcnd\u0259 d\u0259 reklam g\u00f6st\u0259r\u0259 bil\u0259rsiniz. Bu remarketinq reklamlar\u0131 il\u0259 veb sayt\u0131n\u0131z\u0131 ziyar\u0259t ed\u0259nl\u0259ri v\u0259 m\u00fc\u0259yy\u0259n a\u00e7ar s\u00f6zl\u0259rl\u0259 Google axtar\u0131\u015f\u0131ndan onlayn istifad\u0259 ed\u0259nl\u0259ri h\u0259d\u0259f ala bil\u0259c\u0259ksiniz<\/strong>. Bu iki meyar aras\u0131nda y\u00fcks\u0259k d\u0259qiqlikl\u0259 \u015firk\u0259tiniz haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u0259n \u00e7ox maraqlanacaq potensial m\u00fc\u015ft\u0259ril\u0259r tapa bil\u0259rsiniz.<\/span><\/p>\n

Axtar\u0131\u015f retargetinqi (yenid\u0259n h\u0259d\u0259fl\u0259m\u0259)<\/b><\/span><\/h3>\n

Axtar\u0131\u015f retargetinqi, t\u0259krar h\u0259d\u0259fl\u0259m\u0259nin unikal bir formas\u0131d\u0131r. Google remarketinq reklamlar\u0131 kimi axtar\u0131\u015f motorlar\u0131n\u0131n remarketinq reklamlar\u0131ndan istifad\u0259 etdikd\u0259, sizin m\u0259hsul t\u0259klifl\u0259riniz\u0259 b\u0259nz\u0259r m\u0259hsul v\u0259 s\u00f6zl\u0259r \u00fc\u00e7\u00fcn axtar\u0131\u015f ver\u0259n, lakin veb sayt\u0131n\u0131za h\u0259l\u0259 daxil olmayan m\u00fc\u015ft\u0259ril\u0259ri tapa bil\u0259rsiniz.<\/span><\/p>\n

Retargetinqin bu formas\u0131, \u0259l\u00e7atanl\u0131\u011f\u0131n\u0131z\u0131 (reach) geni\u015fl\u0259ndirm\u0259y\u0259 imkan verir. X\u00fcsusil\u0259 r\u0259qibl\u0259rinizl\u0259 maraqlananlar\u0131 h\u0259d\u0259f ala bil\u0259c\u0259ksiniz. Bununla da niy\u0259 sizin \u015firk\u0259ti se\u00e7m\u0259li olduqlar\u0131n\u0131 d\u0259qiq \u015f\u0259kild\u0259 bildir\u0259 bil\u0259rsiniz.<\/span><\/em><\/p>\n

Video Remarketinq<\/b><\/span><\/h3>\n

Google vasit\u0259sil\u0259 YouTube-dak\u0131 insanlara da reklamlar g\u00f6st\u0259r\u0259 bil\u0259rsiniz. Kanal\u0131n\u0131z\u0131 v\u0259 ya videolar\u0131n\u0131z\u0131<\/strong> ziyar\u0259t etmi\u015f insanlar Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam \u015f\u0259b\u0259k\u0259sind\u0259 h\u0259r hans\u0131sa bir yerd\u0259 olark\u0259n reklamlar vasit\u0259sil\u0259 yenid\u0259n h\u0259d\u0259f al\u0131na bil\u0259r bil\u0259r.<\/span><\/p>\n

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U\u011furlu bir remarketinq kampaniyas\u0131 nec\u0259 qurulur?<\/b><\/span><\/h3>\n

Remarketinqin n\u0259 oldu\u011funu ba\u015fa d\u00fc\u015fd\u00fcn\u00fczs\u0259, effektiv bir remarketinq kampaniyas\u0131 qurmaq \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz 6 add\u0131m bunlard\u0131r:<\/span><\/p>\n

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  1. \n

    Hans\u0131 s\u0259hif\u0259l\u0259ri ta\u011flamaq ist\u0259diyinizi v\u0259 kampaniyan\u0131z\u0131 nec\u0259 b\u00f6l\u00fc\u015fd\u00fcr\u0259c\u0259yinizi m\u00fc\u0259yy\u0259nl\u0259\u015fdirin.<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

    Remarketinqd\u0259 ilk add\u0131m, kampaniya \u00fc\u00e7\u00fcn hans\u0131 s\u0259hif\u0259l\u0259r\u0259 ta\u011f v\u0259 ya piksel \u0259lav\u0259 etm\u0259k ist\u0259diyiniz\u0259 q\u0259rar verm\u0259kdir. Keyfiyy\u0259tli bir remarketinq kampaniyas\u0131 y\u00fcks\u0259k d\u0259y\u0259ri olan s\u0259hif\u0259l\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259c\u0259kdir. Bu s\u0259hif\u0259l\u0259r oraya g\u0259l\u0259n ziyar\u0259t\u00e7il\u0259rin sat\u0131n almaq ist\u0259y\u0259c\u0259kl\u0259ri \u0259n yax\u015f\u0131 g\u00f6st\u0259ricil\u0259ri t\u0259qdim ed\u0259c\u0259kdir.<\/span><\/p>\n

    Bu s\u0259hif\u0259l\u0259ri se\u00e7diyiniz zaman sat\u0131\u015f q\u0131f\u0131n\u0131z\u0131 yax\u0131ndan analiz ed\u0259 bil\u0259rsiniz. \u0130nsanlar\u0131n sat\u0131\u015f q\u0131f\u0131n\u0131z il\u0259 daha \u00e7ox ziyar\u0259t etdikl\u0259ri s\u0259hif\u0259l\u0259r, ehtimal ki, q\u0131f\u0131n yuxar\u0131 hiss\u0259sin\u0259 nisb\u0259t\u0259n daha d\u0259qiq g\u00f6st\u0259ricil\u0259r t\u0259min ed\u0259c\u0259kdir.<\/span><\/span><\/em><\/p>\n

    Sat\u0131\u015f q\u0131f\u0131 vasit\u0259sil\u0259 s\u0259hif\u0259l\u0259ri daha da \u00e7ox ziyar\u0259t ed\u0259n m\u00fc\u015ft\u0259ril\u0259rin retargetinq reklamlar\u0131na cavab verm\u0259 ehtimal\u0131 h\u0259m daha y\u00fcks\u0259k olacaq, h\u0259m d\u0259 onlar\u0131 maraqland\u0131ran m\u0259zmunu tam olaraq m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259k daha asan olacaq. Retargetinq reklam\u0131n\u0131z markan\u0131n \u00fcmumi m\u0259lumatlar\u0131n\u0131 g\u00f6st\u0259rm\u0259k \u0259v\u0259zin\u0259 onlar\u0131n veb sayt\u0131n\u0131zda axtard\u0131qlar\u0131na uy\u011fun bir m\u0259zmun g\u00f6st\u0259r\u0259 bil\u0259r.<\/span><\/p>\n

    M\u0259s\u0259l\u0259n, e-ticar\u0259t biznesl\u0259ri al\u0131\u015f-veri\u015f s\u0259b\u0259tl\u0259rini t\u0259rk ed\u0259nl\u0259r\u0259 v\u0259 ya konversiya s\u0259hif\u0259l\u0259rind\u0259 k\u0259sinti ya\u015fayanlara daha \u00e7ox bid (t\u0259klif) verm\u0259k ist\u0259y\u0259 bil\u0259rl\u0259r. M\u0259s\u0259l\u0259n, pulsuz bir e-kitab almaq<\/strong> \u00fc\u00e7\u00fcn s\u0259hif\u0259nizi ziyar\u0259t etmi\u015f, lakin konversiya formunu bitirm\u0259d\u0259n \u0259vv\u0259l \u00e7\u0131x\u0131\u015f ed\u0259n insanlar ola bil\u0259r. Bu s\u0259hif\u0259l\u0259ri h\u0259d\u0259fl\u0259m\u0259k, ana s\u0259hif\u0259nizi ziyar\u0259t ed\u0259nl\u0259ri h\u0259d\u0259fl\u0259m\u0259kd\u0259n daha \u00e7ox d\u0259y\u0259rlidir.<\/span><\/p>\n

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      Yenid\u0259n h\u0259d\u0259fl\u0259nmi\u015f istehlak\u00e7\u0131lar\u0131n\u0131z \u00fc\u00e7\u00fcn x\u00fcsusi kuponlar v\u0259 t\u0259klifl\u0259r verm\u0259yi d\u00fc\u015f\u00fcn\u00fcn.<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

      Remarketinq kampaniyan\u0131zda insanlar\u0131n al\u0131\u015f-veri\u015f s\u0259b\u0259tinizi v\u0259 ya dig\u0259r konversiya s\u0259hif\u0259nizi niy\u0259 t\u0259rk etdiyinin \u0259sas\u0131n\u0131 tapmaq \u00fc\u00e7\u00fcn siz\u0259 k\u00f6m\u0259k ed\u0259c\u0259k reklamlar t\u0259klif etm\u0259k ist\u0259y\u0259c\u0259ksiniz. Kuponlar v\u0259 ya x\u00fcsusi t\u0259klifl\u0259r<\/strong> bu insanlar\u0131 s\u0259hif\u0259niz\u0259 qaytarmaq \u00fc\u00e7\u00fcn \u0259la bir yol ola bil\u0259r.<\/span><\/p>\n

      Art\u0131q m\u00fc\u0259yy\u0259n m\u0259hsul s\u0259hif\u0259l\u0259rini ziyar\u0259t ed\u0259nl\u0259r\u0259 xas olan kuponlar v\u0259 t\u0259klifl\u0259r insanlar\u0131 h\u0259v\u0259sl\u0259ndir\u0259c\u0259kdir. JCPenny’nin h\u0259r yerd\u0259 p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u00fc\u00e7\u00fcn g\u00f6st\u0259rdiyi n\u00fcmun\u0259ni xat\u0131rlay\u0131n.<\/span><\/p>\n

      Ma\u011faza, adi sat\u0131\u015f m\u0259hsullar\u0131ndan imtina etm\u0259y\u0259 v\u0259 bunun \u0259v\u0259zin\u0259 h\u0259mi\u015f\u0259ki m\u0259hsullar\u0131na m\u00fcmk\u00fcn olan \u0259n a\u015fa\u011f\u0131 qiym\u0259ti qoyma\u011f\u0131 q\u0259rar vermi\u015fdi. Sat\u0131\u015flar\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcl\u0259r. Yaln\u0131z qiym\u0259tl\u0259ri qald\u0131rd\u0131qda v\u0259 m\u00fcnt\u0259z\u0259m m\u0259hsullar\u0131 daxil etdikd\u0259 b\u0259zi m\u00fc\u015ft\u0259ril\u0259rini b\u0259rpa ed\u0259 bildil\u0259r.<\/span><\/p>\n

      \u0130nsanlar x\u00fcsusi t\u0259klifl\u0259r tapm\u0131\u015f kimi hiss etm\u0259k ist\u0259yirl\u0259r. Art\u0131q s\u0259hif\u0259nizi ziyar\u0259t ed\u0259n insanlara x\u00fcsusi kuponlar t\u0259klif etm\u0259k, m\u0259hsullar\u0131n\u0131z \u00fc\u00e7\u00fcn x\u00fcsusi bir t\u0259klifl\u0259 qar\u015f\u0131la\u015fd\u0131qlar\u0131na inand\u0131rma\u011fa k\u00f6m\u0259k ed\u0259c\u0259kdir. Bu, onlar\u0131 s\u0259hif\u0259nizi ziyar\u0259t etm\u0259y\u0259 meyl etdir\u0259c\u0259kdir.<\/span><\/p>\n

      Bu kampaniyalar\u0131n u\u011furlu n\u0259tic\u0259sini izl\u0259m\u0259kl\u0259, insanlar\u0131n \u0259n \u00e7ox n\u0259l\u0259r\u0259 cavab verdikl\u0259rini daha yax\u015f\u0131 ba\u015fa d\u00fc\u015f\u0259c\u0259ksiniz. Hans\u0131 t\u0259klif v\u0259 kuponlar\u0131n \u0259n \u00e7ox m\u00fc\u015ft\u0259rini geri g\u0259tirdiyini g\u00f6r\u0259r\u0259k, al\u0131\u015f-veri\u015f s\u0259b\u0259tini t\u0259rk etm\u0259nin b\u0259zi s\u0259b\u0259bl\u0259ri bar\u0259d\u0259 daha yax\u015f\u0131 bir fikir sahibi olacaqs\u0131n\u0131z. Bu, al\u0131\u015f-veri\u015f s\u0259b\u0259tinizin<\/strong> t\u0259rk edilm\u0259 faizini azaltmaq \u00fc\u00e7\u00fcn potensial \u00e7\u00f6z\u00fcml\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/span><\/p>\n

      Remarketinq Xidm\u0259timiz Haqq\u0131nda \u018ftrafl\u0131 \u00d6yr\u0259nin<\/span><\/a><\/p>\n

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        Ke\u00e7mi\u015f ziyar\u0259t\u00e7il\u0259rinizi reklamlarla n\u0259 q\u0259d\u0259r m\u00fcdd\u0259t izl\u0259m\u0259k ist\u0259diyinizi d\u00fc\u015f\u00fcn\u00fcn.<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

        Remarketinqin n\u0259 oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259yin vacib bir hiss\u0259si m\u00fc\u015ft\u0259ril\u0259rinizi tan\u0131maqd\u0131r. M\u00fc\u015ft\u0259ril\u0259r\u0259 f\u0259rdi reklamlar t\u0259qdim etm\u0259kl\u0259 onlar\u0131 internetd\u0259 sonsuz bir \u015f\u0259kild\u0259 izl\u0259y\u0259r\u0259k bezdirm\u0259k aras\u0131ndak\u0131 x\u0259tti diqq\u0259tl\u0259 ay\u0131rd etm\u0259lisiniz. M\u00fc\u015ft\u0259ril\u0259r \u00f6zl\u0259rini \u201csanki markalar onlar\u0131 t\u0259qib edir\u201dmi\u015f kimi narahat hiss etm\u0259k ist\u0259mirl\u0259r. Bu d\u00fc\u015f\u00fcnc\u0259l\u0259r, \u00fcst\u00fcn bir reklam t\u0259cr\u00fcb\u0259sini q\u0131sa bir zamanda m\u0259nfi bir hala g\u0259tir\u0259 bil\u0259r v\u0259 markan\u0131z\u0131n n\u00fcfuzuna z\u0259r\u0259r ver\u0259r.<\/span><\/p>\n

        M\u00fc\u015ft\u0259ril\u0259riniz\u0259 reklam g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn do\u011fru zaman interval\u0131n\u0131 t\u0259yin etm\u0259k sektorunuza ba\u011fl\u0131d\u0131r. Daha uzun bir sat\u0131nalma d\u00f6ng\u00fcs\u00fcne sahip olanlar reklamlar\u0131 daha uzun m\u00fcdd\u0259t g\u00f6st\u0259rm\u0259k ist\u0259y\u0259 bil\u0259r. Amma daha s\u00fcr\u0259tli bir sat\u0131nalma d\u00f6n\u00fcg\u00fcs\u00fcn\u0259 sahib olanlar is\u0259 reklamlar\u0131 q\u0131sa m\u00fcdd\u0259tlik yay\u0131mlayacaq.<\/span><\/p>\n

        Eyni zamanda, insanlar\u0131n reklamlar\u0131n\u0131z\u0131 ne\u00e7\u0259 d\u0259f\u0259 g\u00f6rm\u0259sini ist\u0259diyinizi d\u0259 d\u00fc\u015f\u00fcnm\u0259lisiniz. M\u0259s\u0259l\u0259n, yaln\u0131z bir ne\u00e7\u0259 g\u00fcn q\u00fcvv\u0259d\u0259 olacaq bir kuponu reklam ets\u0259niz, reklam\u0131n\u0131z\u0131 bu q\u0131sa m\u00fcdd\u0259t \u0259rzind\u0259 y\u00fcks\u0259k tezlikd\u0259 g\u00f6st\u0259rm\u0259k ist\u0259rsiniz.<\/span><\/em><\/p>\n

        H\u0259m reklamlar\u0131n yay\u0131mlanma m\u00fcdd\u0259tinin uzunlu\u011funun t\u0259yin olunmas\u0131, h\u0259m d\u0259 reklamlar\u0131n verilm\u0259 tezliyinin m\u00fc\u0259yy\u0259nl\u0259\u015fdirilm\u0259si t\u0259cr\u00fcb\u0259 t\u0259l\u0259b ed\u0259n i\u015fdir. \u0130lk remarketinq kampaniyan\u0131z<\/strong> zaman\u0131 sektordak\u0131 \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259r\u0259 v\u0259 sat\u0131\u015f d\u00f6ng\u00fcs\u00fc haqq\u0131nda bildikl\u0259riniz\u0259 \u0259sas\u0259n \u0259linizd\u0259n g\u0259l\u0259nin \u0259n yax\u015f\u0131s\u0131n\u0131 edin. Sonra insanlar\u0131n reklamlar\u0131n\u0131za nec\u0259 cavab verdiyini izl\u0259yin.<\/span><\/p>\n

        \u0130lk v\u0259 ya ikinci h\u0259ft\u0259d\u0259 reklam\u0131n g\u00fccl\u00fc bir maraq g\u00f6rd\u00fcy\u00fcn\u00fc<\/strong>, ancaq sonra bu mara\u011f\u0131n d\u00fc\u015fd\u00fcy\u00fcn\u00fc g\u00f6r\u00fcrs\u00fcn\u00fczs\u0259, bu, m\u00fc\u015ft\u0259ril\u0259rin mesaj\u0131n\u0131zdan bezdiyi anlam\u0131na g\u0259l\u0259 bil\u0259r. Bununla da siz m\u00fc\u015ft\u0259ril\u0259ri h\u0259d\u0259f almaq \u00fc\u00e7\u00fcn reklam\u0131n\u0131z\u0131n yenid\u0259n t\u0259rtib edilm\u0259sini v\u0259 ya reklam m\u00fcdd\u0259tinin q\u0131sald\u0131lmas\u0131n\u0131 d\u00fc\u015f\u00fcnm\u0259li olacaqs\u0131n\u0131z.<\/span><\/p>\n

        \"\"<\/p>\n

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          Konversiyadan sonrak\u0131 m\u00fc\u015ft\u0259ril\u0259rinizi remarketinq kampaniyalar\u0131 il\u0259 h\u0259d\u0259fl\u0259m\u0259yi d\u00fc\u015f\u00fcn\u00fcn<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

          Remarketinqin n\u0259 oldu\u011funu ba\u015fa d\u00fc\u015f\u0259n bir \u00e7ox insan sat\u0131\u015f q\u0131f\u0131n\u0131 t\u0259rk ed\u0259nl\u0259ri h\u0259d\u0259f alma\u011f\u0131n d\u0259y\u0259rini bils\u0259 d\u0259, bu eyni zamanda sayt\u0131n\u0131zda konversiya olanlar\u0131 da h\u0259d\u0259f almaq \u00fc\u00e7\u00fcn d\u0259y\u0259rli ola bil\u0259r. Bu ikisini seqmentl\u0259\u015fdirm\u0259 yolu il\u0259 ay\u0131rmaq olar v\u0259 ehtimal ki, konversiya sonras\u0131 m\u00fc\u015ft\u0259ril\u0259rin iki \u0259sas qrupu olacaqd\u0131r.<\/span><\/p>\n

            \n
          1. E-kitab y\u00fckl\u0259m\u0259k v\u0259 ya m\u00fckafat proqram\u0131na yaz\u0131lmaq kimi pula \u00e7evrilm\u0259y\u0259n \u015f\u0259kild\u0259 konversiya olanlar.<\/span><\/li>\n
          2. H\u0259qiqi al\u0131\u015f-veri\u015f ed\u0259nl\u0259r.<\/span><\/li>\n<\/ol>\n

            Bu qruplar\u0131n h\u0259r ikisi yax\u015f\u0131 qurulmu\u015f bir remarketinq kampaniyas\u0131ndan faydalana bil\u0259r.<\/span><\/span><\/p>\n

            Birinci qrupla bu m\u00fc\u015ft\u0259ril\u0259rin d\u0259y\u0259rinizi anlad\u0131qlar\u0131n\u0131 bilirsiniz. Sizd\u0259n m\u0259lumat almaq \u00fc\u00e7\u00fcn qeydiyyatdan ke\u00e7ibl\u0259r. Reklamlar\u0131n\u0131zla bu mara\u011f\u0131 art\u0131rma\u011fa davam edin. Markan\u0131z\u0131n t\u0259klif etdiyi dig\u0259r xidm\u0259tl\u0259r v\u0259 x\u00fcsusiyy\u0259tl\u0259r haqq\u0131nda m\u0259lumatlar\u0131n remarketinqini onlara ed\u0259 bil\u0259rsiniz.<\/span><\/p>\n

            Onlar\u0131n maraqlar\u0131na uy\u011fun g\u0259l\u0259n yax\u0131n bir vebinar\u0131n tan\u0131t\u0131m\u0131n\u0131 ed\u0259 bil\u0259rsiniz. Bundan ba\u015fqa, ilk d\u0259f\u0259 m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn t\u0259klif etdiyiniz sat\u0131\u015f v\u0259 ya t\u0259klifl\u0259r bar\u0259d\u0259 d\u0259 onlara m\u0259lumat ver\u0259 bil\u0259rsiniz. Onlar\u0131 veb sayt\u0131n\u0131za qay\u0131tma\u011fa v\u0259 \u015firk\u0259tiniz haqq\u0131nda daha \u00e7ox \u015fey \u00f6yr\u0259nm\u0259y\u0259 davam etm\u0259y\u0259 t\u0259\u015fviq edin.<\/span><\/p>\n

            \u0130kinci qrupla onlar\u0131n \u015firk\u0259tiniz\u0259 olan maraqlar\u0131n\u0131 \u00f6yr\u0259n\u0259 bil\u0259rsiniz. Art\u0131q bir al\u0131\u015f-veri\u015f edibl\u0259r v\u0259 buna g\u00f6r\u0259 onlara n\u0259 q\u0259d\u0259r \u0259h\u0259miyy\u0259t verdiyinizi bildirin. Geri g\u0259l\u0259n m\u00fc\u015ft\u0259ril\u0259r\u0259 t\u0259klifl\u0259rinizi ver\u0259 v\u0259 t\u0259klif etdiyiniz yeni m\u0259hsullardan onlar\u0131 x\u0259b\u0259rdar ed\u0259 bil\u0259rsiniz. BIAKelsey-\u0259 g\u00f6r\u0259, KOB-l\u0259rin 61% -i\u00a0 bildirir ki, geri g\u0259l\u0259n m\u00fc\u015ft\u0259ril\u0259r \u00f6z g\u0259lirl\u0259rinin yar\u0131s\u0131ndan \u00e7oxuna g\u00f6r\u0259 m\u0259suliyy\u0259t da\u015f\u0131y\u0131rlar. Remarketinq kampaniyan\u0131zla bu vacib b\u00f6y\u00fcm\u0259 m\u0259nb\u0259yind\u0259n yararlan\u0131n.<\/span><\/p>\n

              \n
            1. \n

              Normaldan daha geni\u015f a\u00e7ar s\u00f6zl\u0259ri h\u0259d\u0259f al\u0131n<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

              \u018fn\u0259n\u0259vi PPC m\u00fcdrikliyind\u0259, \u00e7ox g\u00fcman ki, reklam kampaniyalar\u0131n\u0131z\u0131<\/strong> geni\u015f axtar\u0131\u015f s\u00f6zl\u0259ri \u0259traf\u0131nda qurmursunuz. Ax\u0131, \u0259h\u0259miyy\u0259tsiz trafik\u0259 g\u00f6r\u0259 \u00e7ox sayda klik \u00fc\u00e7\u00fcn pul s\u0259rf etm\u0259k ist\u0259mirsiniz. Bunun \u0259v\u0259zin\u0259, yaln\u0131z h\u0259d\u0259f auditoriyan\u0131z\u0131 s\u0259hif\u0259y\u0259 g\u0259tirm\u0259k \u015fans\u0131n\u0131z\u0131 art\u0131racaq d\u0259qiq ifad\u0259l\u0259rd\u0259n istifad\u0259 etm\u0259k ist\u0259yirsiniz.<\/span><\/p>\n

              Remarketinqin n\u0259 oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn bunun adi PPC-d\u0259n<\/strong> n\u0259 il\u0259 f\u0259rql\u0259ndiyini d\u0259 bilm\u0259lisiniz. Remarketinq kampaniyas\u0131 apard\u0131\u011f\u0131n\u0131z zaman, auditoriyan\u0131z\u0131 geni\u015fl\u0259ndirm\u0259k imkan\u0131n\u0131z var. Reklam\u0131n\u0131z\u0131 g\u00f6r\u0259c\u0259k olan insanlar art\u0131q markan\u0131zla maraqland\u0131qlar\u0131n\u0131 bildir\u0259nl\u0259r olaca\u011f\u0131\u00a0 \u00fc\u00e7\u00fcn trafikinizd\u0259 daha \u00e7ox arxay\u0131n ola bil\u0259rsiniz.<\/span><\/p>\n

              Remarketinq siyah\u0131s\u0131nda olan biri sizin sektorunuza maraq g\u00f6st\u0259rdiyini art\u0131q bildirmi\u015fdir. Bu o dem\u0259kdir ki, geni\u015f axtar\u0131\u015flar\u0131n\u0131n siz\u0259 aid olma ehtimal\u0131 daha y\u00fcks\u0259kdir. Buna g\u00f6r\u0259 bu s\u00f6zl\u0259ri h\u0259d\u0259f alan kampaniyalar<\/span><\/strong> yarada bil\u0259rsiniz. Bel\u0259 etm\u0259k x\u0259rcl\u0259ri idar\u0259 etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r. Bu, eyni zamanda siz\u0259 m\u00fcmk\u00fcn q\u0259d\u0259r \u00e7ox sayda ke\u00e7mi\u015f ziyar\u0259t\u00e7iy\u0259 \u00e7atmaqla remarketinq kampaniyan\u0131z\u0131n g\u00fcc\u00fcn\u00fc maksimum d\u0259r\u0259c\u0259d\u0259 art\u0131rma\u011fa imkan ver\u0259c\u0259kdir.<\/span><\/p>\n

                \n
              1. \n

                Kampaniyalar\u0131n\u0131z\u0131 izl\u0259yin v\u0259 laz\u0131m olduqda d\u00fcz\u0259li\u015fl\u0259r edin.<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

                Remarketinqin n\u0259 oldu\u011funu daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fd\u00fckd\u0259n v\u0259 kampaniyalar\u0131n\u0131z\u0131 g\u00f6nd\u0259rdikd\u0259n sonra n\u0259yin yax\u015f\u0131 i\u015fl\u0259diyini v\u0259 n\u0259yin b\u0259zi d\u00fcz\u0259li\u015fl\u0259r\u0259 ehtiyac oldu\u011funu g\u00f6rm\u0259k \u00fc\u00e7\u00fcn h\u0259r bir c\u0259h\u0259ti diqq\u0259tl\u0259 izl\u0259m\u0259k ist\u0259rdiniz.<\/span><\/p>\n

                Reklamlar\u0131n\u0131z\u0131n cavablanma d\u0259r\u0259c\u0259l\u0259rin\u0259 bax\u0131n. Ne\u00e7\u0259 n\u0259f\u0259rin reklama klikl\u0259diyin\u0259 bax\u0131n. Bu, reklam m\u0259tninizin veb sayt\u0131n\u0131zdak\u0131 \u00f6n\u0259mli s\u0259hif\u0259l\u0259ri art\u0131q ziyar\u0259t etmi\u015f olanlar\u0131 n\u0259 q\u0259d\u0259r inand\u0131rd\u0131\u011f\u0131n\u0131 bildirir. A\u015fa\u011f\u0131 bir klikl\u0259m\u0259 d\u0259r\u0259c\u0259niz varsa, reklam etdiyiniz \u015feyl\u0259ri d\u00fcz\u0259ltm\u0259yi d\u00fc\u015f\u00fcn\u0259 bil\u0259rsiniz. M\u0259s\u0259l\u0259n, b\u0259zi markalar \u201cpulsuz \u00e7atd\u0131r\u0131lma\u201d<\/strong> reklamlar\u0131n\u0131n \u201c10-15% endirim\u201d reklamlar\u0131ndan daha yax\u015f\u0131 performans g\u00f6st\u0259rdiyini g\u00f6r\u0259 bil\u0259rl\u0259r.<\/span><\/p>\n

                Reklamlar\u0131n\u0131z\u0131n<\/strong> zamanla nec\u0259 izl\u0259nildiyin\u0259 d\u0259 baxmaq ist\u0259yirsiniz. \u0130lk bir ne\u00e7\u0259 yay\u0131mlanmadan sonra mara\u011f\u0131n azalmas\u0131, reklam m\u0259tninizin k\u00f6hn\u0259ldiyini v\u0259 ya ba\u015fda qeyd edildiyi kimi m\u00fc\u015ft\u0259ril\u0259rin sayt\u0131n\u0131za daxil olduqdan sonra sizin onlar\u0131 art\u0131q \u00e7ox uzun m\u00fcdd\u0259t izl\u0259diyinizi g\u00f6st\u0259r\u0259 bil\u0259r. Daha y\u00fcks\u0259k qiym\u0259tl\u0259rinizi t\u0259yin ed\u0259 bil\u0259c\u0259yinizi g\u00f6rm\u0259k \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n bir m\u00fcdd\u0259td\u0259n sonra m\u0259tni d\u0259yi\u015fdirin. \u018fks t\u0259qdird\u0259, reklam\u0131n\u0131z\u0131 ke\u00e7mi\u015f ziyar\u0259t\u00e7il\u0259r\u0259 g\u00f6st\u0259rm\u0259nin m\u00fcdd\u0259tini q\u0131saltmaq bar\u0259d\u0259 d\u00fc\u015f\u00fcn\u0259 bil\u0259rsiniz.<\/span><\/p>\n

                Sonda, sayt\u0131n\u0131za g\u0259ldikd\u0259n sonra insanlar\u0131n nec\u0259 davrand\u0131qlar\u0131na bax\u0131n. M\u0259zmununuzla n\u0259 q\u0259d\u0259r yax\u015f\u0131 \u0259laq\u0259d\u0259 olduqlar\u0131na v\u0259 konversiyalar\u0131 tamamlama nisb\u0259tl\u0259rin\u0259 bax\u0131n. Reklam m\u0259tninizin<\/strong> onlar\u0131 davam etm\u0259y\u0259 v\u0259 sat\u0131nalma etm\u0259y\u0259 v\u0259 ya t\u0259rk etdikl\u0259ri konversiyan\u0131 tamamlama\u011fa n\u0259 q\u0259d\u0259r t\u0259\u015fviq etdiyini g\u00f6rm\u0259lisiniz.<\/span><\/p>\n

                Y\u00fcks\u0259k bir klikl\u0259m\u0259 faiziniz varsa, ancaq buna uy\u011fun konversiya faiziniz yoxdursa, reklam\u0131n\u0131z, m\u00fc\u015ft\u0259riniz v\u0259 s\u0259hif\u0259niz aras\u0131ndak\u0131 uy\u011funla\u015fmaya baxmal\u0131s\u0131n\u0131z. \u0130nsanlar\u0131n s\u0259hif\u0259nizd\u0259 konversiya olmamalar\u0131 s\u0259b\u0259bl\u0259rin\u0259 bax\u0131n.<\/span><\/strong><\/p>\n

                M\u0259s\u0259l\u0259n, veb sayt t\u0259rtibat\u0131n\u0131z al\u0131\u015f-veri\u015f s\u0259b\u0259tinizd\u0259 g\u0259zinm\u0259l\u0259ri \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7\u0259tin ola bil\u0259r. Son m\u0259rh\u0259l\u0259 zaman\u0131 m\u00fc\u015ft\u0259ril\u0259rinizin suallar\u0131 ola bil\u0259r, ancaq sizi tapa bilm\u0259zl\u0259r v\u0259 bel\u0259likl\u0259 s\u0259hif\u0259ni t\u0259rk ed\u0259 bil\u0259rl\u0259r. Bununla eyni zamanda m\u00fc\u015ft\u0259ril\u0259r\u0259 siz\u0259 \u00fc\u00e7\u00fcn daha \u00e7ox pul \u00f6d\u0259m\u0259y\u0259 haz\u0131r olmalar\u0131 \u00fc\u00e7\u00fcn he\u00e7 bir s\u0259b\u0259b g\u00f6st\u0259rm\u0259d\u0259n, r\u0259qibl\u0259rinizd\u0259n daha y\u00fcks\u0259k qiym\u0259tl\u0259r\u0259 sahib ola bil\u0259rsiniz.<\/span><\/p>\n

                Remarketinq v\u0259 Marka Bilinirliyi<\/span><\/h2>\n

                Remarketinq, art\u0131q biznesiniz\u0259 v\u0259 ya m\u0259hsullar\u0131n\u0131za maraq g\u00f6st\u0259rdiyini ifad\u0259 etmi\u015f m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259k v\u0259 eyni zamanda marka bilinirliyini art\u0131rmaq \u00fc\u00e7\u00fcn d\u0259y\u0259rli v\u0259 s\u0259m\u0259r\u0259li bir vasit\u0259 ola bil\u0259r. Al\u0131c\u0131lar\u0131n\u0131z\u0131n axtar\u0131\u015flar\u0131na v\u0259 sosial media demoqrafik g\u00f6st\u0259ricil\u0259rin\u0259 \u0259sas\u0259n kiml\u0259r olaca\u011f\u0131n\u0131 anlamaq yerin\u0259, biznesinizl\u0259 maraqland\u0131\u011f\u0131n\u0131 x\u00fcsusi olaraq ifad\u0259 etmi\u015f insanlar\u0131 h\u0259d\u0259f ala bil\u0259c\u0259ksiniz.<\/span><\/p>\n

                Bu strategiyan\u0131 n\u00f6vb\u0259ti PPC kampaniyan\u0131za<\/span> daxil etm\u0259yiniz\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn tam xidm\u0259tli bir r\u0259q\u0259msal marketinq agentliyini i\u015f\u0259 g\u00f6t\u00fcrm\u0259yi d\u00fc\u015f\u00fcn\u00fcn. Remarketinqin n\u0259 oldu\u011funu<\/strong> bilm\u0259kl\u0259 g\u0259l\u0259n art\u0131m\u0131 g\u00f6r\u0259c\u0259ksiniz.\u00a0<\/span><\/p>\n

                NM Digital Team olaraq, m\u00fc\u015ft\u0259ril\u0259r\u0259 effektiv bir remarketinq xidm\u0259ti t\u0259qdim ed\u0259n r\u0259q\u0259msal marketinq agentliyiyik. \u018fg\u0259r remarketinq xidm\u0259timizd\u0259n yararlanmaq ist\u0259yirsinizs\u0259 Buradan<\/a><\/strong><\/span> v\u0259 ya WhatsApp n\u00f6mr\u0259mizd\u0259n<\/span><\/a><\/strong><\/span> biziml\u0259 \u0259laq\u0259 saxlaya bil\u0259rsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

                Remarketinq v\u0259 Biznes Remarketinq n\u0259dir v\u0259 onu biznesiniz \u00fc\u00e7\u00fcn nec\u0259 istifad\u0259 ed\u0259 bil\u0259rsiniz? Y\u0259qin ki, h\u0259r marketoloqun \u0259n \u00e7ox soru\u015fdu\u011fu suallardan ikisidir. Bir \u00e7ox marketoloq aras\u0131nda yay\u0131lm\u0131\u015f yanl\u0131\u015f fikir sizin h\u0259d\u0259f auditoriyan\u0131z\u0131n da daxil oldu\u011fu istehlak\u00e7\u0131lar\u0131n, veb saytlar\u0131ndak\u0131 reklamlara nifr\u0259t etm\u0259l\u0259ridir. Son hesabata g\u00f6r\u0259, haz\u0131rda istifad\u0259\u00e7il\u0259rin 25,8% -i adblock istifad\u0259 edir. V\u0259 bu r\u0259q\u0259min ill\u0259r […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3406","post","type-post","status-publish","format-standard","hentry","category-uncategorized-az"],"yoast_head":"\nRemarketinq N\u0259dir? Remarketinq Xidm\u0259ti. Remarketinq \u0130l\u0259 Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131r\u0131n -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nmdigitalteam.com\/az\/remarketinq-nedir-remarketinq-xidmeti-remarketinq-ile-satislarinizi-artirin\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NM Digital Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nmdigitalteam.com\\\/az\\\/remarketinq-nedir-remarketinq-xidmeti-remarketinq-ile-satislarinizi-artirin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nmdigitalteam.com\\\/az\\\/remarketinq-nedir-remarketinq-xidmeti-remarketinq-ile-satislarinizi-artirin\\\/\"},\"author\":{\"name\":\"NM Digital Team\",\"@id\":\"https:\\\/\\\/nmdigitalteam.com\\\/az\\\/#\\\/schema\\\/person\\\/13cdb482fed4133df817cbdb10d736a4\"},\"headline\":\"Remarketinq N\u0259dir? 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