{"id":640,"date":"2020-04-01T17:34:49","date_gmt":"2020-04-01T17:34:49","guid":{"rendered":"https:\/\/nmdigitalteam.com\/?p=640"},"modified":"2021-07-13T09:27:56","modified_gmt":"2021-07-13T09:27:56","slug":"sosial-media-marketinq-smm-nedir-sosial-media-marketinqin-biznesiniz-ucun-10-ustunluyu-2","status":"publish","type":"post","link":"https:\/\/nmdigitalteam.com\/az\/sosial-media-marketinq-smm-nedir-sosial-media-marketinqin-biznesiniz-ucun-10-ustunluyu-2\/","title":{"rendered":"Sosial Media Marketinq (SMM) N\u0259dir? Sosial Media Marketinqin Biznesiniz \u00dc\u00e7\u00fcn 10 \u00dcst\u00fcnl\u00fcy\u00fc"},"content":{"rendered":"

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SMM, y\u0259ni Sosial Media Marketinq<\/strong> – \u00d6z\u0259l marketinq xidm\u0259tl\u0259ri olaraq sosial media<\/span> \u00fcz\u0259rind\u0259 haz\u0131rlanan reklam, viral video, anket, s\u0259hif\u0259 idar\u0259\u00e7iliyi kimii bir \u00e7ox m\u00f6vzunu \u0259hat\u0259 edir. Q\u0131saca Sosial media marketinq (SMM) \u2013 Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 marketinq i\u015finin t\u0259\u015fkil edilm\u0259sidir.<\/span><\/p>\n

D\u00fc\u015f\u00fcn\u00fcn ki, \u00e7ox az x\u0259rcl\u0259 biznesinizin bilinirliyini, trafikini v\u0259 sat\u0131\u015f\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn h\u0259ft\u0259d\u0259 c\u0259mi 6 saat vaxt s\u0259rf edirsiniz. B\u0259li! Marketoloqlar\u0131n t\u0259xmin\u0259n 90% -i sosial median\u0131n \u00f6z \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn geni\u015f t\u0259sir ba\u011f\u0131\u015flad\u0131\u011f\u0131n\u0131 iddia edirl\u0259r v\u0259 bu onun bir \u00e7ox \u00fcst\u00fcnl\u00fckl\u0259rind\u0259n biridir. Sosial \u015f\u0259b\u0259k\u0259l\u0259r art\u0131q h\u0259r bir marketinq strategiyas\u0131n\u0131n \u0259h\u0259miyy\u0259tli hiss\u0259sidir v\u0259 sosial mediadan istifad\u0259nin faydalar\u0131 o q\u0259d\u0259r b\u00f6y\u00fckd\u00fcr ki, bu s\u0259m\u0259r\u0259li \u00fcsulu t\u0259tbiq etm\u0259y\u0259n h\u0259r k\u0259s fenomenal bir marketinq imkan\u0131ndan m\u0259hrumdur. <\/span><\/span><\/p>\n

Sosial media marketinqi<\/b>nin, marketinqd\u0259 ba\u015far\u0131 \u00fc\u00e7\u00fcn \u0259sas \u00fcns\u00fcr oldu\u011funu g\u00f6rm\u0259k asand\u0131r v\u0259 bir \u00e7ox marketoloqlar platformalardan istifad\u0259 ed\u0259r\u0259k biznesin b\u00f6y\u00fcm\u0259si potensial\u0131n\u0131n f\u0259rqind\u0259dirl\u0259r. Yen\u0259 d\u0259, bu m\u00fct\u0259x\u0259ssisl\u0259rd\u0259n b\u0259zil\u0259ri hans\u0131 taktikalar\u0131n t\u0259tbiq olunaca\u011f\u0131na v\u0259 effektiv olduqlar\u0131na \u0259min deyill\u0259r. <\/span>Social Media Examiner<\/b>-\u0259 g\u00f6r\u0259, haz\u0131rda marketoloqlar\u0131n t\u0259xmin\u0259n 96% -i sosial media marketinqind\u0259 i\u015ftirak edir, lakin onlar\u0131n 85% -i hans\u0131 tullar\u0131n istifad\u0259 \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 oldu\u011funa \u0259min deyill\u0259r. Bizim k\u00f6m\u0259yimizl\u0259, sosial median\u0131n biznesinizi bazara \u00e7\u0131xartmaq \u00fc\u00e7\u00fcn \u00fcst\u00fcnl\u00fckl\u0259rini h\u0259rt\u0259r\u0259fli izah ed\u0259r\u0259k qar\u0131\u015f\u0131ql\u0131\u011f\u0131 azaltma\u011fa \u00e7al\u0131\u015faca\u011f\u0131q.<\/span><\/span><\/p>\n

1. Artan Marka Bilinirliyi<\/b><\/span><\/h2>\n

Sosial media<\/strong>, kontentinizi yay\u0131nlamaq v\u0259 biznesinizin g\u00f6r\u00fcn\u00fcrl\u00fcy\u00fcn\u00fc art\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 olunan \u0259n s\u0259m\u0259r\u0259li digital marketinq metodlar\u0131ndan biridir. Sosial media strategiyas\u0131n\u0131 h\u0259yata ke\u00e7irm\u0259k, markan\u0131n tan\u0131nmas\u0131n\u0131 \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 art\u0131racaq, \u00e7\u00fcnki geni\u015f istehlak\u00e7\u0131 auditoriyas\u0131 il\u0259 interaksiya quracaqs\u0131n\u0131z. \u0130lk olaraq biznesiniz \u00fc\u00e7\u00fcn sosial media profill\u0259ri yarad\u0131n v\u0259 ba\u015fqalar\u0131 il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259y\u0259 ba\u015flay\u0131n. S\u0259hif\u0259nizi b\u0259y\u0259nm\u0259-l\u0259ri v\u0259 payla\u015fma-lar\u0131 \u00fc\u00e7\u00fcn i\u015f\u00e7il\u0259rinizi, biznes partnerl\u0259rinizi v\u0259 sponsorlar\u0131n\u0131z\u0131 y\u00f6nl\u0259ndirin. <\/span><\/p>\n

Sad\u0259c\u0259 insanlar\u0131n kontentinizl\u0259 interaksiya qurmas\u0131 marka bilinirliyini art\u0131racaq v\u0259 biznes olaraq reputasiyan\u0131z\u0131 inki\u015faf etdirm\u0259y\u0259 ba\u015flayacaq.<\/strong> Payla\u015f\u0131lan h\u0259r bir post potensial m\u00fc\u015ft\u0259ril\u0259r olmalar\u0131na s\u0259b\u0259b ola bil\u0259c\u0259k yeni f\u0259rdl\u0259rd\u0259n ibar\u0259t \u015f\u0259b\u0259k\u0259y\u0259 t\u0259qdim olunacaq. Bu da biznesiniz haqq\u0131nda n\u0259 q\u0259d\u0259r \u00e7ox insan bilirs\u0259, bir o q\u0259d\u0259r yax\u015f\u0131d\u0131r dem\u0259kdir. H\u0259ft\u0259d\u0259 c\u0259mi bir ne\u00e7\u0259 saat s\u0259rf ed\u0259r\u0259k, marketoloqlar\u0131n 91% -d\u0259n \u00e7oxu sosial marketinq s\u0259yl\u0259rinin t\u0259sirini xeyli art\u0131rd\u0131\u011f\u0131n\u0131 iddia edirl\u0259r. \u015e\u00fcbh\u0259 yoxdur ki, sad\u0259c\u0259 bir sosial media s\u0259hif\u0259sin\u0259 sahib olmaq, markan\u0131za fayda g\u0259tir\u0259c\u0259k v\u0259 m\u00fcnt\u0259z\u0259m istifad\u0259 il\u0259 biznesiniz \u00fc\u00e7\u00fcn geni\u015f auditoriya yaradacaq.<\/span><\/p>\n

2. Daha \u00e7ox g\u0259l\u0259n trafik<\/b><\/span><\/h2>\n

Sosial mediada sizin biznes marketinqiniz olmadan, g\u0259l\u0259n trafikiniz adi m\u00fc\u015ft\u0259ril\u0259rl\u0259 m\u0259hdudla\u015f\u0131r. Markan\u0131zla tan\u0131\u015f olan insanlar, ehtimal ki, \u0259vv\u0259lc\u0259d\u0259n t\u0259yin edib yar\u0131\u015fd\u0131\u011f\u0131n\u0131z a\u00e7ar s\u00f6zl\u0259rl\u0259rl\u0259 eyni a\u00e7ar s\u00f6zl\u0259ri axtar\u0131rlar. Sosial median\u0131 marketinq strategiyan\u0131z\u0131n bir hiss\u0259si olaraq istifad\u0259 etm\u0259s\u0259niz, sadiq m\u00fc\u015ft\u0259ri dair\u0259nizd\u0259n k\u0259narda olan h\u0259r k\u0259s\u0259 \u00e7atmaqda daha \u00e7ox \u00e7\u0259tinlik \u00e7\u0259k\u0259c\u0259ksiniz. Marketinq miksin\u0259 \u0259lav\u0259 etdiyiniz h\u0259r bir sosial media profiliniz veb sayt\u0131n\u0131za giri\u015f qap\u0131s\u0131d\u0131r v\u0259 post etdiyiniz h\u0259r bir kontent yeni bir m\u00fc\u015ft\u0259ri \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn ba\u015fqa bir f\u00fcrs\u0259tdir. <\/strong><\/span><\/p>\n

Sosial media, m\u00fcxt\u0259lif ke\u00e7mi\u015fl\u0259ri v\u0259 davran\u0131\u015flar\u0131 olan m\u00fcxt\u0259lif tip insanlar\u0131n bir qaynay\u0131b qar\u0131\u015fd\u0131\u011f\u0131 bir m\u0259kand\u0131r. F\u0259rqli insanlarla birlikt\u0259 f\u0259rqli ehtiyaclar v\u0259 f\u0259rqli d\u00fc\u015f\u00fcnc\u0259 t\u0259rzl\u0259ri g\u0259lir. Kontentinizi m\u00fcmk\u00fcn q\u0259d\u0259r \u00e7ox platformada sindikasiya etm\u0259k (yay\u0131nlamaq) bu \u015f\u0259xsl\u0259r\u0259 biznesiniz\u0259 orqanik olaraq \u00e7atma imkan\u0131 verir. M\u0259s\u0259l\u0259n, b\u0259lk\u0259 d\u0259 k\u00f6hn\u0259 bir istehlak\u00e7\u0131 demoqrafiyas\u0131nda yer alan biri Facebook-da m\u00fc\u0259yy\u0259n bir a\u00e7ar s\u00f6z\u00fc istifad\u0259 ed\u0259r\u0259k veb sayt\u0131n\u0131z\u0131 axtaracaq, lakin bir millennial (yetkin ya\u015f\u0131na 2000-ci ilin \u0259vv\u0259ll\u0259rind\u0259 \u00e7atan biri) tamamil\u0259 ba\u015fqa bir sosial media platformas\u0131ndan istifad\u0259 ed\u0259r\u0259k axtar\u0131\u015flar\u0131na ba\u015flaya bil\u0259r \u00e7\u00fcnki, onlar m\u0259hsullar \u00fc\u00e7\u00fcn tamamil\u0259 f\u0259rqli \u015f\u0259kild\u0259 axtar\u0131\u015f verirl\u0259r. Sosial mediada marketinq etm\u0259kl\u0259 biznesinizi b\u00fct\u00fcn d\u00fcnyadak\u0131 daha geni\u015f y\u00f6nl\u00fc istehlak\u00e7\u0131lara effektiv \u015f\u0259kild\u0259 t\u0259qdim ed\u0259 bil\u0259rsiniz.<\/span><\/p>\n

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3. T\u0259kmill\u0259\u015fdirilmi\u015f Axtar\u0131\u015f Motoru Rank\u0131 (S\u0131ralamas\u0131)<\/b><\/span><\/h2>\n

Sosial mediada post etm\u0259k biznesiniz\u0259 m\u00fc\u0259yy\u0259n q\u0259d\u0259r sayt trafiki g\u0259tirs\u0259 d\u0259, \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 ba\u015far\u0131 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn daha \u00e7ox s\u0259y t\u0259l\u0259b olunur. Axtar\u0131\u015f motoru optimizasiyas\u0131<\/strong> daha y\u00fcks\u0259k s\u0259hif\u0259 s\u0131ralamas\u0131na nail olmaq v\u0259 biznes sayt\u0131n\u0131za trafik \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u00e7ox vacibdir. Sosial media birba\u015fa axtar\u0131\u015f motorlar\u0131 rank\u0131n\u0131 art\u0131rmad\u0131\u011f\u0131 halda, Social Media Examiner, bir il v\u0259 ya daha \u00e7ox m\u00fcdd\u0259td\u0259 sosial mediadan istifad\u0259 ed\u0259n marketoloqlar\u0131n 58% -nin h\u0259l\u0259 d\u0259 t\u0259kmill\u0259\u015fdirilmi\u015f axtar\u0131\u015f motorlar\u0131 s\u0131ralamalar\u0131na nail olduqlar\u0131n\u0131 bildirir. A\u00e7ar s\u00f6zl\u0259riniz<\/strong> \u00fc\u00e7\u00fcn \u0259n \u00fcst s\u0131ralarda yer ala bilm\u0259k, trafikinizd\u0259 inqilab yaradacaq v\u0259 biznesiniz \u00fc\u00e7\u00fcn m\u00fcsb\u0259t n\u0259tic\u0259l\u0259r do\u011furma\u011fa davam ed\u0259c\u0259kdir. Q\u0259bul ed\u0259k ki, h\u0259r k\u0259s m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn Google-dan istifad\u0259 edir v\u0259 ehtimal ki, axtard\u0131qlar\u0131 \u015feyl\u0259rin cavablar\u0131 normal olaraq n\u0259tic\u0259l\u0259rin ilk s\u0259hif\u0259sind\u0259 olduqda dig\u0259r s\u0259hif\u0259l\u0259r\u0259 ke\u00e7m\u0259y\u0259c\u0259kl\u0259r. \u018fg\u0259r biznes sayt\u0131n\u0131z axtar\u0131\u015f motorlar\u0131 n\u0259tic\u0259l\u0259rinin ba\u015f\u0131nda yer almasa, axtar\u0131\u015f motorunuzun optimalla\u015fd\u0131r\u0131lmas\u0131 strategiyas\u0131n\u0131 d\u00fcz\u0259ltm\u0259lisiniz.<\/strong> <\/span><\/p>\n

\u00d6z\u00fcn\u00fcz\u00fc sosial media vasit\u0259sil\u0259 \u0259n yax\u015f\u0131 \u015f\u0259kild\u0259 s\u0131ralamaq \u00fc\u00e7\u00fcn h\u0259d\u0259f a\u00e7ar s\u00f6zl\u0259rinizi birl\u0259\u015fdir\u0259n y\u00fcks\u0259k keyfiyy\u0259tli kontent yarad\u0131n. Bloqlar, infoqrafika, keys metodlar\u0131 (n\u00fcmun\u0259 ara\u015fd\u0131rmalar\u0131), biznes m\u0259lumatlar\u0131 v\u0259 i\u015f\u00e7il\u0259rin foto\u015f\u0259kill\u0259ri kimi kontent, biznesinizin sosial media profilini maraql\u0131 v\u0259 etibarl\u0131 ed\u0259c\u0259kdir. Keyfiyy\u0259tli content post etm\u0259y\u0259 ba\u015flad\u0131qdan sonra, izl\u0259yicil\u0259rin kontentinizi “b\u0259y\u0259n\u0259c\u0259kl\u0259ri” v\u0259 “payla\u015facaqlar\u0131” bir sosial media toplumu qurma\u011fa ba\u015flayacaqs\u0131n\u0131z. \u018fn \u0259sas\u0131, bu siz\u0259, biznesiniz haqq\u0131nda yazacaq v\u0259 g\u0259l\u0259n linkl\u0259r (backlink) t\u0259qdim ed\u0259c\u0259k sektor influenserl\u0259rinin qar\u015f\u0131s\u0131na \u00e7\u0131xmaq \u00fc\u00e7\u00fcn daha \u00e7ox f\u00fcrs\u0259tl\u0259r verir – bu da axtar\u0131\u015f motoru s\u0131ralamalar\u0131n\u0131 birba\u015fa art\u0131rma\u011fa k\u00f6m\u0259k ed\u0259c\u0259kdir.<\/span><\/p>\n

4. Daha y\u00fcks\u0259k konversiya faizl\u0259ri<\/b><\/span><\/h2>\n

G\u00f6r\u00fcn\u00fcrl\u00fcy\u00fcn<\/strong> artmas\u0131 il\u0259 sizin biznesiniz konversiya \u00fc\u00e7\u00fcn daha \u00e7ox imkanlar \u0259ld\u0259 edir. H\u0259r bloq postu, \u015f\u0259kil, video v\u0259 ya \u015f\u0259rh, izl\u0259yicil\u0259ri \u015firk\u0259tinizin veb sayt\u0131na apara v\u0259 trafiki art\u0131ra bil\u0259r. Sosial media marketinqi, biznesiniz\u0259, insanla\u015fma amili il\u0259 m\u00fcsb\u0259t t\u0259\u0259ss\u00fcrat yaratmaq imkan\u0131 verir. Markalar, sosial mediada kontent payla\u015faraq, \u015f\u0259rh ver\u0259r\u0259k v\u0259 statuslar g\u00f6nd\u0259r\u0259r\u0259k interaktiv olduqlar\u0131nda bu, <\/span>markan\u0131 insanla\u015fd\u0131r\u0131r<\/b>. \u0130nsanlar \u015firk\u0259tl\u0259rd\u0259n \u00e7ox, dig\u0259r insanlarla i\u015f g\u00f6rm\u0259yi \u00fcst\u00fcn tuturlar. Marketoloqlar\u0131n 51% -d\u0259n \u00e7oxu istehlak\u00e7\u0131larla m\u00fcnasib\u0259tl\u0259rin inki\u015faf\u0131na vaxt ay\u0131rma\u011f\u0131n sat\u0131\u015fda m\u00fcsb\u0259t n\u0259tic\u0259l\u0259r g\u00f6st\u0259rdiyini iddia edirl\u0259r. Ziyar\u0259t\u00e7id\u0259 n\u0259 q\u0259d\u0259r yax\u015f\u0131 t\u0259\u0259ss\u00fcrat yaratsan\u0131z, m\u0259hsul v\u0259 ya xidm\u0259tl\u0259riniz\u0259 ehtiyac duyuldu\u011funda sizin biznesinizi d\u00fc\u015f\u00fcnm\u0259k ehtimallar\u0131 bir o q\u0259d\u0259r y\u00fcks\u0259k olacaqd\u0131r. <\/span><\/span><\/p>\n

T\u0259dqiqatlar onu da g\u00f6st\u0259rdi ki, sosial media \u0259n\u0259n\u0259vi marketinq\u0259 g\u00f6r\u0259 100% daha y\u00fcks\u0259k bir nisb\u0259tl\u0259 <\/span>sat\u0131\u015f imkan\u0131na (lid)<\/b> sahibdir. Bir marka onlayn olaraq qar\u0131\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olduqda, markan\u0131n hesablar\u0131n\u0131 izl\u0259y\u0259n istehlak\u00e7\u0131lar \u00e7ox vaxt biznesin etibarl\u0131l\u0131\u011f\u0131na daha \u00e7ox g\u00fcv\u0259nm\u0259y\u0259 ba\u015flay\u0131rlar. \u0130nsanlar dostlar\u0131na, ail\u0259l\u0259rin\u0259 v\u0259 icmalar\u0131na ba\u011fl\u0131 qalmaq \u00fc\u00e7\u00fcn sosial media platformalar\u0131ndan istifad\u0259 edirl\u0259r. \u018fg\u0259r insanlar dan\u0131\u015f\u0131rlarsa, interaksiyada olurlarsa, niy\u0259 d\u0259 markan\u0131z\u0131 bu marketinq miksin\u0259 daxil etm\u0259y\u0259siniz? B\u00f6y\u00fck ehtimalla, m\u0259hsullar\u0131n\u0131z v\u0259 ya xidm\u0259tl\u0259riniz laz\u0131m olduqda, \u00fcmumiyy\u0259tl\u0259 biznesinizin keyfiyy\u0259tinin sosial s\u00fcbutunu t\u0259qdim ed\u0259r\u0259k markan\u0131zdan dostlar\u0131na dan\u0131\u015facaqlar. Social Media Examiner t\u0259r\u0259find\u0259n bildirildiyi kimi, marketoloqlar\u0131n t\u0259xmin\u0259n 66% -i h\u0259ft\u0259d\u0259 \u0259n az 6 saat sosial media platformalar\u0131ndan istifad\u0259 ed\u0259r\u0259k <\/span>sat\u0131\u015f imkanlar\u0131 yaratman\u0131n (lead generation)<\/b> faydalar\u0131n\u0131 g\u00f6r\u00fcr. Markan\u0131z\u0131 insanlar\u0131n payla\u015fd\u0131\u011f\u0131, b\u0259y\u0259ndiyi v\u0259 dan\u0131\u015fd\u0131\u011f\u0131 bir atmosfer\u0259 qoymaq, m\u00f6vcud trafikd\u0259ki konversiya faizl\u0259rini yaln\u0131z v\u0259 yaln\u0131z yax\u015f\u0131la\u015fd\u0131ra bil\u0259r.<\/span><\/span><\/p>\n

5. Daha yax\u015f\u0131 m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259ti<\/b><\/span><\/h2>\n

Sosial media \u015f\u0259b\u0259k\u0259 v\u0259 kommunikasiya platformas\u0131d\u0131r. Bu platformalar vasit\u0259si il\u0259 \u015firk\u0259tinizin s\u0259s tonunu yaratmaq, \u015firk\u0259tinizi insanla\u015fd\u0131rmaqda vacibdir. M\u00fc\u015ft\u0259ril\u0259r s\u0259hif\u0259l\u0259riniz\u0259 \u015f\u0259rh yazd\u0131qlar\u0131 zaman, avtomatla\u015fd\u0131r\u0131lm\u0131\u015f mesaj yerin\u0259 personalla\u015fd\u0131r\u0131lm\u0131\u015f cavab ald\u0131qlar\u0131n\u0131 g\u00f6rd\u00fckl\u0259rind\u0259 m\u0259mnun olurlar.<\/strong> H\u0259r bir r\u0259yi q\u0259bul ed\u0259 bilm\u0259k, ziyar\u0259t\u00e7il\u0259rinizin ehtiyaclar\u0131na qar\u015f\u0131 diqq\u0259tli oldu\u011funuzu v\u0259 \u0259n yax\u015f\u0131 ziyar\u0259t\u00e7i t\u0259cr\u00fcb\u0259sini t\u0259min etm\u0259yi h\u0259d\u0259fl\u0259diyinizi g\u00f6st\u0259rir.<\/span><\/p>\n

Biznesinizin sosial media hesablar\u0131ndak\u0131 h\u0259r bir m\u00fc\u015ft\u0259ri interaksiyas\u0131, m\u00fc\u015ft\u0259ril\u0259riniz\u0259 olan yax\u0131nl\u0131\u011f\u0131n\u0131z\u0131 a\u00e7\u0131q \u015f\u0259kild\u0259 n\u00fcmayi\u015f etdirm\u0259k \u00fc\u00e7\u00fcn bir f\u00fcrs\u0259tdir. Bir f\u0259rdin ist\u0259r sual\u0131 olsun, ist\u0259rs\u0259 d\u0259 \u015fikay\u0259ti olsun, sosial media \u015f\u0259xsl\u0259raras\u0131 dialoqdan istifad\u0259 ed\u0259r\u0259k m\u0259s\u0259l\u0259ni h\u0259ll etm\u0259y\u0259 imkan verir. \u015e\u0259xsi mesajlar\u0131 t\u0259rtib etm\u0259k \u00fc\u00e7\u00fcn vaxt ay\u0131ran, \u00f6z\u00fcn\u00fc m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259tin\u0259 h\u0259sr etmi\u015f bir marka, h\u0259tta m\u00fc\u015ft\u0259ri \u015fikay\u0259tin\u0259 cavab vermi\u015f olsa da, t\u0259bii \u015f\u0259kild\u0259 m\u00fcsb\u0259t qar\u015f\u0131lanacaqd\u0131r.<\/span><\/p>\n

\"\"<\/span><\/p>\n

6. T\u0259kmill\u0259\u015fdirilmi\u015f marka s\u0259daq\u0259ti (loyall\u0131\u011f\u0131 \/ sadiqliyi)<\/b><\/span><\/h2>\n

Dem\u0259k olar ki, b\u00fct\u00fcn biznesl\u0259rin \u0259sas h\u0259d\u0259fl\u0259rind\u0259n biri sadiq m\u00fc\u015ft\u0259ri bazas\u0131n\u0131n inki\u015faf etdirilm\u0259sidir. M\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259ti v\u0259 marka s\u0259daq\u0259tinin bir qayda olaraq \u0259l-\u0259l\u0259 oldu\u011funu n\u0259z\u0259r\u0259 alsaq, m\u00fct\u0259madi olaraq istehlak\u00e7\u0131larla interaksiyada olmaq v\u0259 onlarla bir ba\u011f qurma\u011fa ba\u015flamaq laz\u0131md\u0131r.<\/strong> Sosial media, yaln\u0131z, markan\u0131z\u0131n m\u0259hsullar\u0131n\u0131 v\u0259 tan\u0131t\u0131m kampaniyalar\u0131n\u0131 t\u0259qdim etm\u0259kl\u0259 m\u0259hdudla\u015fm\u0131r. M\u00fc\u015ft\u0259ril\u0259r bu platformalar\u0131 biznesl\u0259 birba\u015fa \u0259laq\u0259 qura bil\u0259c\u0259kl\u0259ri bir xidm\u0259t kanal\u0131 olaraq g\u00f6r\u00fcrl\u0259r. <\/span><\/p>\n

Milennial n\u0259sil, \u0259n \u00e7ox marka s\u0259daq\u0259ti olan m\u00fc\u015ft\u0259ril\u0259r kimi tan\u0131n\u0131r. 1980-ci v\u0259 2000-ci ill\u0259rin \u0259vv\u0259ll\u0259ri aras\u0131nda anadan olmu\u015f millenniallar AB\u015e tarixind\u0259 \u0259n b\u00f6y\u00fck n\u0259sildir – v\u0259 bazar\u0131 tamamil\u0259 istehlak ed\u0259c\u0259kdir. T\u0259dqiqatlar g\u00f6st\u0259rir ki, m\u00fc\u015ft\u0259ril\u0259rin bu seqmenti sosial mediada onlarla birba\u015fa interaksiyada olan markalara qar\u015f\u0131 62% daha sadiqdir. Bu texnologiya yerlil\u0259ri, \u00f6z markalar\u0131 il\u0259 \u00fcnsiyy\u0259t t\u0259l\u0259b etdiyind\u0259n, biznesl\u0259r, \u0259n t\u0259sirli istehlak\u00e7\u0131lar\u0131n\u0131n diqq\u0259tini \u00e7\u0259km\u0259kd\u0259n \u00f6tr\u00fc sosial media marketinqini h\u0259yata ke\u00e7irm\u0259lidirl\u0259r.<\/span><\/p>\n

7. Daha \u00e7ox marka n\u00fcfuzu<\/b><\/span><\/h2>\n

M\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259ti v\u0259 marka s\u0259daq\u0259ti h\u0259r ikisi, biznesinizin daha n\u00fcfuzlu olmas\u0131nda ayr\u0131ca rol oynasa da, kommunikasiyada birl\u0259\u015firl\u0259r. \u0130stehlak\u00e7\u0131lar \u015firk\u0259tinizin sosial mediada post payla\u015fd\u0131\u011f\u0131n\u0131, x\u00fcsus\u0259n m\u00fc\u015ft\u0259ril\u0259r\u0259 cavab verdiyini v\u0259 orijinal kontent payla\u015fd\u0131\u011f\u0131n\u0131 g\u00f6r\u0259nd\u0259, bu sizi daha etibarl\u0131 g\u00f6st\u0259rir. M\u00fc\u015ft\u0259ril\u0259rl\u0259 m\u00fcnt\u0259z\u0259m olaraq qar\u0131\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 qurmaq, biznesinizin m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259tini \u00f6n\u0259ms\u0259diyini v\u0259 m\u00f6vcud ola bil\u0259c\u0259k suallar\u0131 cavablama\u011fa haz\u0131r oldu\u011funu g\u00f6st\u0259rir. Raz\u0131 qalan m\u00fc\u015ft\u0259ril\u0259r \u0259la bir m\u0259hsul v\u0259 ya xidm\u0259t haqq\u0131nda s\u00f6z yayma\u011fa can at\u0131rlar v\u0259 \u00fcmumiyy\u0259tl\u0259, fikirl\u0259rini bildirm\u0259k \u00fc\u00e7\u00fcn sosial mediaya m\u00fcraci\u0259t edirl\u0259r. Sosial mediada<\/strong> sizin biznesd\u0259n b\u0259hs ed\u0259n m\u00fc\u015ft\u0259ril\u0259r\u0259 sahib olmaq, biznesinizi reklam ed\u0259c\u0259k v\u0259 yeni ziyar\u0259t\u00e7il\u0259r\u0259 sizin d\u0259y\u0259rinizi v\u0259 marka n\u00fcfuzunuzu<\/strong> g\u00f6st\u0259r\u0259c\u0259kdir. M\u00fcsb\u0259t sat\u0131nalma t\u0259cr\u00fcb\u0259sind\u0259n b\u0259hs edib dan\u0131\u015fan bir ne\u00e7\u0259 m\u0259mnun m\u00fc\u015ft\u0259rini \u0259ld\u0259 etdikd\u0259n sonra m\u0259hsulunuzdan v\u0259 ya xidm\u0259tinizd\u0259n h\u0259zz alan h\u0259qiqi m\u00fc\u015ft\u0259ril\u0259r t\u0259r\u0259find\u0259n sizin \u00fc\u00e7\u00fcn reklam haz\u0131rlanmas\u0131na icaz\u0259 ver\u0259 bil\u0259rsiniz.<\/span><\/p>\n

8. S\u0259m\u0259r\u0259li<\/b><\/span><\/h2>\n

Sosial media marketinqi b\u0259lk\u0259 d\u0259 bir reklam strategiyas\u0131n\u0131n \u0259n s\u0259m\u0259r\u0259li hiss\u0259sidir. Profilin qeydiyyat\u0131 v\u0259 yarad\u0131lmas\u0131 dem\u0259k olar ki, b\u00fct\u00fcn sosial \u015f\u0259b\u0259k\u0259 platformalar\u0131 \u00fc\u00e7\u00fcn pulsuzdur v\u0259 investisiya etm\u0259k q\u0259rar\u0131na g\u0259ldiyiniz h\u0259r hans\u0131 bir \u00f6d\u0259ni\u015fli tan\u0131t\u0131m dig\u0259r marketinq taktikalar\u0131 il\u0259 m\u00fcqayis\u0259d\u0259 nisb\u0259t\u0259n ucuzdur. \u0130qtisadi c\u0259h\u0259td\u0259n s\u0259m\u0259r\u0259li olmaq bel\u0259 bir \u00fcst\u00fcnl\u00fckd\u00fcr, \u00e7\u00fcnki investisiya bax\u0131m\u0131ndan daha \u00e7ox g\u0259lir \u0259ld\u0259 ed\u0259 v\u0259 dig\u0259r marketinq v\u0259 biznes x\u0259rcl\u0259ri \u00fc\u00e7\u00fcn daha b\u00f6y\u00fck b\u00fcdc\u0259 saxlaya bil\u0259rsiniz. Sosial mediada<\/span> pullu reklamdan istifad\u0259 etm\u0259k q\u0259rar\u0131na g\u0259ls\u0259niz, sizi n\u0259l\u0259rin g\u00f6zl\u0259diyini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn h\u0259r zaman ki\u00e7ikl\u0259 ba\u015flay\u0131n. Daha rahat bir duruma g\u0259ldikd\u0259, strategiyan\u0131z\u0131 inc\u0259l\u0259yin v\u0259 b\u00fcdc\u0259nizi art\u0131rma\u011fa \u00e7al\u0131\u015f\u0131n. Sad\u0259c\u0259 az miqdarda vaxt v\u0259 pul x\u0259rcl\u0259m\u0259kl\u0259 konversiya faizl\u0259rini \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 art\u0131ra v\u0259 n\u0259tic\u0259d\u0259 \u0259vv\u0259lc\u0259 yat\u0131rd\u0131\u011f\u0131n\u0131z pulunuzdan investisiya g\u0259liri<\/strong><\/span>\u00a0(ROI)<\/b> \u0259ld\u0259 ed\u0259 bil\u0259rsiniz.<\/span><\/span><\/p>\n

9. Bazar \u0130\u00e7g\u00f6r\u00fcs\u00fc (\u0130nsayt) qazan\u0131n<\/b><\/span><\/h2>\n

Sosial median\u0131n \u0259n d\u0259y\u0259rli \u00fcst\u00fcnl\u00fckl\u0259rind\u0259n biri d\u0259 bazar insayt\u0131d\u0131r. \u0130stehlak\u00e7\u0131lar\u0131n\u0131z\u0131n d\u00fc\u015f\u00fcnc\u0259 v\u0259 ehtiyaclar\u0131n\u0131 bilavasit\u0259 onlarla dan\u0131\u015faraq bilm\u0259nin bundan daha yax\u015f\u0131 yolu n\u0259 ola bil\u0259r? Profill\u0259rinizd\u0259ki f\u0259aliyy\u0259t\u0259 n\u0259zar\u0259t ed\u0259r\u0259k, biznesinizin sosial mediada g\u00f6zd\u0259n qa\u00e7\u0131rd\u0131\u011f\u0131 m\u00fc\u015ft\u0259ril\u0259rin maraqlar\u0131n\u0131 v\u0259 fikirl\u0259rini g\u00f6r\u0259 bil\u0259rsiniz. Sosial median\u0131<\/strong> \u0259lav\u0259 bir ara\u015ft\u0131rma tulu kimi istifad\u0259 etm\u0259k sektorunuzu anlama\u011f\u0131n\u0131za k\u00f6m\u0259k olacaq m\u0259lumatlarla sizi t\u0259min ed\u0259c\u0259kdir. B\u00f6y\u00fck bir izl\u0259m\u0259 \u0259ld\u0259 etdikd\u0259n sonra istehlak\u00e7\u0131lar\u0131n demoqrafiyas\u0131n\u0131 analiz etm\u0259k \u00fc\u00e7\u00fcn \u0259lav\u0259 tullardan istifad\u0259 ed\u0259 bil\u0259rsiniz. Sosial media marketinqinin ba\u015fqa bir diqq\u0259t\u0259layiq t\u0259r\u0259fi, kontentin yay\u0131m siyah\u0131lar\u0131n\u0131 m\u00f6vzuya g\u00f6r\u0259 b\u00f6l\u00fc\u015fd\u00fcrm\u0259k v\u0259 hans\u0131 tip kontentin \u0259n \u00e7ox g\u00f6r\u00fcnt\u00fcl\u0259nm\u0259 (impression) yaratd\u0131\u011f\u0131n\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259kdir.<\/strong>\u00a0Bu tullar g\u0259lir \u0259ld\u0259 etm\u0259kd\u0259n \u00f6tr\u00fc m\u00fck\u0259mm\u0259l kombinasiyan\u0131 tapmaq \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif sosial media platformalar\u0131ndak\u0131 postlara \u0259saslanan konversiyalar\u0131 \u00f6l\u00e7m\u0259k imkan\u0131 verir.<\/span><\/p>\n

10. D\u00fc\u015f\u00fcnc\u0259 Liderliyi<\/b><\/span><\/h2>\n

Sosial mediada i\u00e7g\u00f6r\u00fcl\u00fc v\u0259 yax\u015f\u0131 yaz\u0131lm\u0131\u015f kontent yerl\u0259\u015fdirm\u0259k, bir sah\u0259 \u00fczr\u0259 m\u00fct\u0259x\u0259ssis v\u0259 lider olmaq \u00fc\u00e7\u00fcn \u0259la bir yoldur. D\u00fc\u015f\u00fcnc\u0259 lideri olmaq \u00fc\u00e7\u00fcn x\u00fcsusi bir yol yoxdur – bu, onlayn \u015f\u0259b\u0259k\u0259 tullar\u0131 il\u0259 d\u0259st\u0259kl\u0259n\u0259n i\u015fi g\u0259r\u0259ktirir. \u00d6z\u00fcn\u00fcz\u00fc m\u00fct\u0259x\u0259ssis etm\u0259k \u00fc\u00e7\u00fcn sosial media platformalar\u0131ndan istifad\u0259 etdiyinizd\u0259n v\u0259 varl\u0131\u011f\u0131n\u0131z\u0131 t\u0259min etdiyinizd\u0259n \u0259min olun. \u00dcnsiyy\u0259tcil olun, auditoriyan\u0131zla \u0259laq\u0259 qurun, kontent payla\u015f\u0131n v\u0259 n\u00fcfuzunuzu art\u0131r\u0131n. Sosial media kampaniyan\u0131z dig\u0259r marketinq s\u0259yl\u0259ri il\u0259 uy\u011funla\u015fd\u0131qda, bacar\u0131qlar\u0131n\u0131z vur\u011fulanacaq v\u0259 izl\u0259yicil\u0259riniz sizi axtaracaqlar. M\u00fc\u015ft\u0259ril\u0259rinizl\u0259 birba\u015fa \u0259laq\u0259 qurma\u011f\u0131n\u0131z, onlar\u0131n d\u0259y\u0259r ver\u0259c\u0259yi bir m\u00fcnasib\u0259t yaradaraq sah\u0259nizd\u0259 n\u0259z\u0259r\u0259 \u00e7arpan influenser olma\u011f\u0131n\u0131za imkan verir.<\/span><\/p>\n

Biz\u0259 Yazaraq Bug\u00fcn Ba\u015flay\u0131n!<\/span><\/b><\/span><\/a><\/span><\/p>\n

Sosial media marketinqinin<\/span> \u00fcst\u00fcnl\u00fckl\u0259ri a\u00e7\u0131qd\u0131r, buna g\u00f6r\u0259 d\u0259 biznesiniz\u0259 uy\u011fun profill\u0259r yoxdursa, onlar\u0131 yarad\u0131n! Biznesinizin m\u0259lumatlar\u0131n\u0131 doldurun v\u0259 izl\u0259yicil\u0259r qazanma\u011fa ba\u015flamaq \u00fc\u00e7\u00fcn interaktiv kontent<\/strong> payla\u015f\u0131n. Qeyd edildiyi kimi, biznesinizl\u0259 \u0259laq\u0259li insanlardan profilinizi qurma\u011f\u0131n\u0131z \u00fc\u00e7\u00fcn s\u0259hif\u0259nizi “b\u0259y\u0259n”m\u0259l\u0259rini v\u0259 “payla\u015fma”lar\u0131n\u0131 xahi\u015f edin. Tutarl\u0131 yenil\u0259m\u0259l\u0259r il\u0259 do\u011fru sosial media marketinq<\/span><\/strong> strategiyas\u0131, artan trafik\u0259, daha yax\u015f\u0131 SEO-a<\/strong>, daha y\u00fcks\u0259k konversiya faizl\u0259rin\u0259, inki\u015faf etmi\u015f marka s\u0259daq\u0259tin\u0259 v\u0259 daha \u00e7ox \u015fey\u0259 s\u0259b\u0259b olacaqd\u0131r. Sosial median\u0131, marketinq strategiyan\u0131za t\u0259tbiq etm\u0259m\u0259yiniz \u00fc\u00e7\u00fcn faktiki olaraq he\u00e7 bir s\u0259b\u0259b yoxdur. Bu q\u0259d\u0259r s\u0259m\u0259r\u0259li oldu\u011fu \u00fc\u00e7\u00fcn itir\u0259c\u0259yiniz bir \u015fey yoxdur. \u00c7ox g\u00fcman ki, art\u0131q sosial mediada<\/span> r\u0259qab\u0259tiniz m\u00f6vcuddur, buna g\u00f6r\u0259 d\u0259 potensial m\u00fc\u015ft\u0259ril\u0259rinizi sizd\u0259n almalar\u0131na imkan verm\u0259yin. N\u0259 q\u0259d\u0259r tez ba\u015flasan\u0131z, bir o q\u0259d\u0259r tez d\u0259 biznesinizin b\u00f6y\u00fcm\u0259nisini g\u00f6r\u0259c\u0259ksiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SMM, y\u0259ni Sosial Media Marketinq – \u00d6z\u0259l marketinq xidm\u0259tl\u0259ri olaraq sosial media \u00fcz\u0259rind\u0259 haz\u0131rlanan reklam, viral video, anket, s\u0259hif\u0259 idar\u0259\u00e7iliyi kimii bir \u00e7ox m\u00f6vzunu \u0259hat\u0259 edir. Q\u0131saca Sosial media marketinq (SMM) \u2013 Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 marketinq i\u015finin t\u0259\u015fkil edilm\u0259sidir. D\u00fc\u015f\u00fcn\u00fcn ki, \u00e7ox az x\u0259rcl\u0259 biznesinizin bilinirliyini, trafikini v\u0259 sat\u0131\u015f\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn h\u0259ft\u0259d\u0259 c\u0259mi 6 saat vaxt […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","hentry","category-uncategorized-az"],"yoast_head":"\nSosial Media Marketinq (SMM) N\u0259dir? 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