{"id":647,"date":"2020-04-03T12:38:29","date_gmt":"2020-04-03T12:38:29","guid":{"rendered":"https:\/\/nmdigitalteam.com\/?p=647"},"modified":"2021-07-13T09:26:54","modified_gmt":"2021-07-13T09:26:54","slug":"influencer-marketinq-nedir-influencer-marketinq-ne-ise-yarayir","status":"publish","type":"post","link":"https:\/\/nmdigitalteam.com\/az\/influencer-marketinq-nedir-influencer-marketinq-ne-ise-yarayir\/","title":{"rendered":"\u0130nfluenser (Influencer) Marketinq N\u0259dir? \u0130nfluenser Marketinq N\u0259 \u0130\u015f\u0259 Yaray\u0131r?"},"content":{"rendered":"

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\u0130stehlak\u00e7\u0131lar, markalar\u0131n birba\u015fa reklam etdiyi kontentd\u0259n daha \u00e7ox dostlar\u0131n\u0131zdan v\u0259 ail\u0259nizd\u0259n g\u0259l\u0259n a\u011f\u0131zdan-a\u011f\u0131za reklamlara g\u00fcv\u0259nirl\u0259r. V\u0259 bu da influenser marketinqi bazarda \u0259n isti, \u0259n aktiv influenser marketinq strategiyas\u0131 hal\u0131na g\u0259tirir.<\/span><\/p>\n

\u0130nfluenser marketinq<\/strong><\/span>, \u00f6d\u0259ni\u015fli reklamlardan v\u0259 birba\u015fa reklamlardansa, daha \u00e7ox, markan\u0131z v\u0259 ideal onlayn m\u00fc\u015ft\u0259riniz aras\u0131nda d\u00fcr\u00fcst m\u00fcnasib\u0259tl\u0259r qurmaqdan ibar\u0259tdir.<\/span>
\n\u0130nfluenser marketinqi, ed\u0259 bil\u0259c\u0259yiniz transaksiyalar\u0131n say\u0131ndan deyil, qurdu\u011funuz m\u00fcnasib\u0259tl\u0259rd\u0259n ibar\u0259tdir.<\/span>
\n\u0130stehlak\u00e7\u0131lar, \u00f6z onlayn toplumlar\u0131nda etibarl\u0131 bir s\u0259s axtar\u0131r v\u0259 influenserl\u0259r il\u0259 \u00e7al\u0131\u015fan marketoloqlar, influenser auditoriyas\u0131n\u0131n, onlar\u0131n markalar\u0131 il\u0259 \u0259laq\u0259l\u0259r qurmas\u0131 \u00fcst\u00fcnl\u00fcy\u00fcn\u0259 malikdirl\u0259r.<\/span><\/p>\n

\u0130nfluenser Marketinq N\u0259dir?<\/span><\/strong><\/span><\/h2>\n

\u0130nfluenser (Influencer) marketinq<\/strong>, b\u00fct\u00f6vl\u00fckd\u0259 h\u0259d\u0259f bazar\u0131na deyil, n\u00fcfuzlu insanlara fokuslanan bir marketinq formas\u0131d\u0131r. Potensial al\u0131c\u0131lara t\u0259sir g\u00f6st\u0259r\u0259n \u015f\u0259xsl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirir v\u0259 bu influenserl\u0259rin (t\u0259sir g\u00f6st\u0259r\u0259nl\u0259r) \u0259traf\u0131nda marketinq f\u0259aliyy\u0259tl\u0259rini h\u0259yata ke\u00e7irir.<\/span><\/p>\n

\u0130nfluenser marketinqi, m\u00fcasir kontent\u0259 \u0259saslanan influenser marketinq kampaniyas\u0131na yerl\u0259\u015fdiril\u0259n k\u00f6hn\u0259 v\u0259 yeni kontent marketinq strategiyalar\u0131 aras\u0131ndak\u0131 bir qar\u0131\u015f\u0131qd\u0131r.<\/span><\/em><\/span><\/p>\n

\u0130nfluenser marketinqi istehlak\u00e7\u0131lara sektorunuzdak\u0131 n\u00fcfuzunuzu, etibarl\u0131l\u0131\u011f\u0131n\u0131z\u0131 v\u0259 d\u00fc\u015f\u00fcnc\u0259 liderliyinizi g\u00f6st\u0259rm\u0259kd\u0259n daha \u00e7ox \u015feydir.<\/span><\/p>\n

\u00dcmumi \u015f\u0259kild\u0259 des\u0259k, influenser marketinq, ist\u0259nm\u0259y\u0259n m\u0259hsullar\u0131 durmadan stehlak\u00e7\u0131lar\u0131n g\u00f6z\u00fcn\u0259 soxan, k\u00f6hn\u0259 t\u0259rzd\u0259 olan v\u0259 qeyri t\u0259bii s\u0259sl\u0259n\u0259n \u0259n\u0259n\u0259vi marketinq reklamlar\u0131 istifad\u0259 etm\u0259k yerin\u0259, m\u0259hsul v\u0259 xidm\u0259tl\u0259ri istehlak\u00e7\u0131lara satmaq v\u0259 tan\u0131tmaq \u00fc\u00e7\u00fcn onlayn marketinq influenserl\u0259ri, m\u0259\u015fhurlar (art\u0131q tan\u0131d\u0131\u011f\u0131n\u0131z v\u0259 g\u00fcv\u0259ndiyiniz insanlar), a\u011f\u0131zdan a\u011f\u0131za marketinq v\u0259 dig\u0259r istifad\u0259\u00e7il\u0259r t\u0259r\u0259find\u0259n yarad\u0131lan kontentl\u0259rin bir kombinasiyas\u0131d\u0131r.<\/span><\/p>\n

\u0130nfluenser (Influencer) n\u0259dir?<\/span><\/strong><\/span><\/p>\n

Ba\u015fqalar\u0131n\u0131n fikir v\u0259 ya davran\u0131\u015flar\u0131na t\u0259sir g\u00f6st\u0259r\u0259n \u015f\u0259xs v\u0259 ya qrupdur: \u0130nfluenser, sat\u0131nalma q\u0259rar\u0131nda m\u00fc\u0259yy\u0259n d\u0259r\u0259c\u0259d\u0259 \u0259h\u0259miyy\u0259tli v\u0259 ya n\u00fcfuzlu t\u0259siri olan bir \u015f\u0259xsdir.<\/span>
\nSosial media influenserl\u0259ri<\/strong>, zamanla \u00f6z auditoriyalar\u0131n\u0131 sadiq, orqanik izl\u0259yicil\u0259r\u0259 \u00e7evir\u0259n insanlard\u0131r.<\/span>
\nMarketoloqlar,sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 yaln\u0131z y\u00fcks\u0259k d\u0259r\u0259c\u0259d\u0259 interaktiv auditoriyaya sahib sosial media influenserl\u0259ri il\u0259 i\u015fl\u0259m\u0259lidirl\u0259r. Bu marketinq influenserinin \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 geni\u015f auditoriyas\u0131 ola bil\u0259r, ancaq \u0259sas, h\u0259min auditoriyan\u0131n payla\u015f\u0131lan kontentd\u0259 n\u0259 d\u0259r\u0259c\u0259d\u0259 i\u015ftirak edib etm\u0259m\u0259sidir. \u0130nteraksiya z\u0259ifdirs\u0259, auditoriyan\u0131n g\u00fcc\u00fc d\u0259 azd\u0131r v\u0259 t\u0259bii olaraq influenserin d\u0259 t\u0259siri azd\u0131r.<\/span><\/p>\n

Sizin influenser marketinq strategiyan\u0131zda marketoloqlar m\u00fct\u0259madi olaraq sosial media influenserl\u0259ri il\u0259 \u0259laq\u0259 qurmal\u0131d\u0131rlar. Bunu n\u0259 q\u0259d\u0259r tez-tez ets\u0259niz, potensial marka influenserl\u0259ri say\u0259sind\u0259 markan\u0131z bir o q\u0259d\u0259r \u00e7ox g\u00f6r\u00fcn\u0259 bil\u0259n v\u0259 interaktiv olacaq.<\/span><\/p>\n

\u00c7ox populyar olma\u011f\u0131 he\u00e7 e\u015fitmisiniz?<\/span><\/strong><\/span><\/h3>\n

D\u00fc\u015f\u00fcn\u0259 bil\u0259rsiniz ki, \u00e7oxlu izl\u0259yicil\u0259r\u0259 sahib olmaq daha \u00e7ox interaksiya v\u0259 onlara daha \u00e7ox \u0259l\u00e7atanl\u0131q dem\u0259kdir. \u018fslind\u0259 bu yana\u015fma s\u0259hvdir. Sosial media influenseri \u00e7oxlu izl\u0259yici say\u0131na \u00e7atd\u0131qda (<1 milyon), auditoriya interaksiyas\u0131n\u0131n k\u0259skin azald\u0131\u011f\u0131 s\u00fcbut edilmi\u015fdir.<\/span><\/p>\n

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Mikro influenserl\u0259r d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fczd\u0259n daha g\u00fccl\u00fcd\u00fcrl\u0259r<\/span><\/strong><\/span><\/h2>\n

Digiday-\u0259 g\u00f6r\u0259, agentlik t\u0259r\u0259fda\u015flar\u0131n\u0131n 55% -d\u0259n \u00e7oxu<\/strong>, haz\u0131rk\u0131 Instagram marketinq kampaniyas\u0131na mikro influenserl\u0259ri daxil etmi\u015fdir. Ayr\u0131ca, mikro influenserl\u0259rin, 100.000-d\u0259n<\/span> \u00e7ox izl\u0259yicisi olanlara nisb\u0259t\u0259n, h\u0259r Instagram payla\u015f\u0131mlar\u0131nda orta hesabla 2-5 d\u0259f\u0259<\/span> \u00e7ox orqanik interaksiya ald\u0131qlar\u0131n\u0131 bildirmi\u015fdir.<\/span><\/p>\n

Mikro influenserl\u0259r<\/strong> \u00f6zl\u0259rini daha orijinal hiss etm\u0259y\u0259 meyillidirl\u0259r. Onlar izl\u0259yicil\u0259ri il\u0259 daha \u00e7ox \u0259laq\u0259 qura v\u0259 b\u00f6y\u00fcy\u0259 bil\u0259rl\u0259r v\u0259 daha \u00e7ox inam yarada bil\u0259rl\u0259r. Orijinall\u0131q izl\u0259yicil\u0259ri interaksiyada saxlayan \u015feydir.<\/span>
\nYuxar\u0131dak\u0131 Instagram payla\u015f\u0131m\u0131nda bu mikro influenser \u00f6z postunu, bir hekay\u0259ni b\u00f6l\u00fc\u015fm\u0259k v\u0259 izl\u0259yicil\u0259ri il\u0259 \u0259laq\u0259l\u0259r qurmaq \u00fc\u00e7\u00fcn istifad\u0259 edib.<\/span><\/p>\n

Sosial influenserl\u0259r<\/span> m\u00fcsb\u0259t marka bilinirliyi yaratma\u011fa k\u00f6m\u0259k edir, \u00e7atman\u0131 (reach), izl\u0259yicil\u0259rini v\u0259 ROI-ni (investisya g\u0259liri) art\u0131r\u0131rlar.<\/strong> Marketoloqlar bu insanlar\u0131, markalar\u0131n\u0131 v\u0259 marketinq kampaniyalar\u0131n\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn istifad\u0259 etm\u0259k ist\u0259yirl\u0259r.<\/span><\/p>\n

 <\/p>\n

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Instagram \u0130nfluenser Marketinqi<\/span><\/strong><\/span><\/h2>\n

\u0130st\u0259r moda, ist\u0259r marketinq, ist\u0259r sa\u011flaml\u0131q, ist\u0259rs\u0259 d\u0259 h\u0259yat t\u0259rzi olsun, Instagram influenserl\u0259ri \u00f6zl\u0259rin\u0259 uy\u011fun ni\u015fl\u0259rind\u0259 art\u0131q bir m\u00fct\u0259x\u0259ssisdirl\u0259r.<\/span>
\nInstagram, sosial media influenserl\u0259rinin istifad\u0259 etdiyi \u0259n \u00e7ox b\u0259y\u0259nil\u0259n platformad\u0131r. \u0130nfluenserl\u0259rin 87.1% -i<\/strong> onu 2018-ci il \u00fc\u00e7\u00fcn bir n\u00f6mr\u0259li platforma se\u00e7ibl\u0259r, ikinci yerd\u0259 is\u0259 YouTube<\/span> g\u0259lir.<\/span>
\nMarketoloqlar, marketinq kampaniyalar\u0131n\u0131<\/strong> tan\u0131tmaq v\u0259 markalar\u0131n\u0131 d\u0259st\u0259kl\u0259m\u0259k \u00fc\u00e7\u00fcn istehlak\u00e7\u0131lar\u0131n sevimli influenserl\u0259rini (sosial media platformalar\u0131nda art\u0131q izl\u0259dikl\u0259ri v\u0259 etibar etdikl\u0259ri) h\u0259d\u0259f alman\u0131n daha asan oldu\u011funu k\u0259\u015ff edibl\u0259r.<\/span><\/p>\n

Markan\u0131z \u00fc\u00e7\u00fcn d\u00fczg\u00fcn sosial influenserl\u0259ri<\/span> nec\u0259 tapaca\u011f\u0131n\u0131za dair m\u0259sl\u0259h\u0259tl\u0259r v\u0259 strategiyalar \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u201c\u0130nfluenser Marketinqini Nec\u0259 Etm\u0259k Olar\u201d<\/strong> adl\u0131 bloqumuza ba\u011flan\u0131n.<\/span><\/p>\n

“\u0130nfluenser marketinqd\u0259n istifad\u0259 ed\u0259rk\u0259n ba\u015far\u0131l\u0131 olman\u0131n a\u00e7ar\u0131 orijinall\u0131\u011fa, \u015f\u0259ffafl\u0131\u011fa v\u0259 uzunm\u00fcdd\u0259tli b\u0259rab\u0259rlik qurma\u011fa ba\u011fl\u0131d\u0131r.”<\/span><\/span><\/p>\n

\u015eok \u0130nfluenser Marketinq Statistikalar\u0131:<\/span><\/strong><\/span><\/h2>\n
    \n
  • Millennial istehlak\u00e7\u0131lar\u0131n 70% -i m\u0259hsul almaqda h\u0259mya\u015f\u0131dlar\u0131n\u0131n t\u00f6vsiy\u0259l\u0259rind\u0259n t\u0259sirl\u0259nir.<\/span><\/li>\n
  • Ki\u015fil\u0259r bloq ara\u015fd\u0131rmalar\u0131ndan qad\u0131nlara nisb\u0259t\u0259n 2 d\u0259f\u0259 daha \u00e7ox t\u0259sirl\u0259nirl\u0259r.<\/span><\/li>\n
  • \u0130stehlak\u00e7\u0131lar\u0131n 60% -i al\u0131\u015f-veri\u015f zaman\u0131 bloq v\u0259 ya sosial media yaz\u0131lar\u0131n\u0131 n\u0259z\u0259r\u0259 al\u0131r.<\/span><\/li>\n
  • Biznesl\u0259r, influenser marketinq\u0259 x\u0259rcl\u0259n\u0259n h\u0259r 1 dollar \u00fc\u00e7\u00fcn 6.50 dollar \u0259ld\u0259 edir.<\/span><\/li>\n
  • U\u011furlu YouTuberl\u0259r videolar\u0131ndan milyonlar qazana bil\u0259rl\u0259r.<\/span><\/li>\n
  • Mikro influenserl\u0259rin 59% -i, h\u0259d\u0259f auditoriyalar\u0131 il\u0259 interaksiyada olmalar\u0131 \u00fc\u00e7\u00fcn Instagram-\u0131n \u0259n t\u0259sirli sosial media platformas\u0131 oldu\u011funa inan\u0131r.<\/span><\/li>\n
  • Mikro influenserl\u0259rin 53% -in\u0259 bir postu tan\u0131tmaq \u00fc\u00e7\u00fcn he\u00e7 vaxt pul \u00f6d\u0259nm\u0259mi\u015fdir.<\/span><\/li>\n<\/ul>\n

    \u0130cmal olaraq des\u0259k:<\/span><\/strong><\/h3>\n

    Mikro influenserl\u0259rin 84% -n\u0259 h\u0259r markal\u0131 Instagram postu \u00fc\u00e7\u00fcn 250 dollardan az pul \u00f6d\u0259nilir.<\/span><\/p>\n

    Bir \u015f\u0259xsi sosial mediaya t\u0259sir ed\u0259n \u015f\u0259xs kimi se\u00e7\u0259n, izl\u0259yicil\u0259rin say\u0131 deyil. Auditoriyadan reaksiya v\u0259 ya bir f\u0259aliyy\u0259t g\u00f6rm\u0259k, kimis\u0259 h\u0259qiq\u0259t\u0259n influenser ed\u0259n \u015feydir.<\/span>
    \nMarketoloqlar\u0131n v\u0259 markalar\u0131n internetd\u0259 geni\u015fl\u0259nm\u0259y\u0259 v\u0259 biznesl\u0259rini b\u00f6y\u00fctm\u0259y\u0259 \u00e7al\u0131\u015fd\u0131qlar\u0131 zaman sosial influenser axtarmalar\u0131 \u0259n \u00f6n\u0259mli keyfiyy\u0259tdir.<\/span>
    \nSizd\u0259n e\u015fitm\u0259k ist\u0259rdik! \u0130nfluenser marketinqd\u0259n istifad\u0259 n\u0259tic\u0259sind\u0259 hans\u0131 n\u0259tic\u0259l\u0259r \u0259ld\u0259 edibsiniz? Sizc\u0259, influenser marketinqi u\u011furludur?<\/span><\/span><\/p>\n

    A\u015fa\u011f\u0131dak\u0131 ekskl\u00fcziv b\u00fclletenimiz\u0259 qo\u015fulun! Sizinl\u0259 daha \u00e7ox s\u00f6hb\u0259t etm\u0259k ist\u0259rdik!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u0130stehlak\u00e7\u0131lar, markalar\u0131n birba\u015fa reklam etdiyi kontentd\u0259n daha \u00e7ox dostlar\u0131n\u0131zdan v\u0259 ail\u0259nizd\u0259n g\u0259l\u0259n a\u011f\u0131zdan-a\u011f\u0131za reklamlara g\u00fcv\u0259nirl\u0259r. V\u0259 bu da influenser marketinqi bazarda \u0259n isti, \u0259n aktiv influenser marketinq strategiyas\u0131 hal\u0131na g\u0259tirir. \u0130nfluenser marketinq, \u00f6d\u0259ni\u015fli reklamlardan v\u0259 birba\u015fa reklamlardansa, daha \u00e7ox, markan\u0131z v\u0259 ideal onlayn m\u00fc\u015ft\u0259riniz aras\u0131nda d\u00fcr\u00fcst m\u00fcnasib\u0259tl\u0259r qurmaqdan ibar\u0259tdir. \u0130nfluenser marketinqi, ed\u0259 bil\u0259c\u0259yiniz transaksiyalar\u0131n say\u0131ndan […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-647","post","type-post","status-publish","format-standard","hentry","category-uncategorized-az"],"yoast_head":"\n\u0130nfluenser (Influencer) Marketinq N\u0259dir? \u0130nfluenser Marketinq N\u0259 \u0130\u015f\u0259 Yaray\u0131r? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nmdigitalteam.com\/az\/influencer-marketinq-nedir-influencer-marketinq-ne-ise-yarayir\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NM Digital Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nmdigitalteam.com\\\/az\\\/influencer-marketinq-nedir-influencer-marketinq-ne-ise-yarayir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nmdigitalteam.com\\\/az\\\/influencer-marketinq-nedir-influencer-marketinq-ne-ise-yarayir\\\/\"},\"author\":{\"name\":\"NM Digital Team\",\"@id\":\"https:\\\/\\\/nmdigitalteam.com\\\/az\\\/#\\\/schema\\\/person\\\/13cdb482fed4133df817cbdb10d736a4\"},\"headline\":\"\u0130nfluenser (Influencer) Marketinq N\u0259dir? 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