{"id":5624,"date":"2020-12-15T15:15:53","date_gmt":"2020-12-15T15:15:53","guid":{"rendered":"https:\/\/nmdigitalteam.com\/yeniden-pazarlama-nedir-yeniden-pazarlama-ile-daha-fazla-musteri-cekerek-isinizi-artirin\/"},"modified":"2022-05-18T23:24:20","modified_gmt":"2022-05-18T23:24:20","slug":"yeniden-pazarlama-nedir-yeniden-pazarlama-ile-daha-fazla-musteri-cekerek-isletmenizi-buyutun","status":"publish","type":"post","link":"https:\/\/nmdigitalteam.com\/tr\/yeniden-pazarlama-nedir-yeniden-pazarlama-ile-daha-fazla-musteri-cekerek-isletmenizi-buyutun\/","title":{"rendered":"Yeniden Pazarlama Nedir? Yeniden Pazarlama \u0130le Daha Fazla M\u00fc\u015fteri \u00c7ekerek \u0130\u015fletmenizi B\u00fcy\u00fct\u00fcn"},"content":{"rendered":"

\"\"<\/span><\/p>\n

Yeniden Pazarlama Hizmetleri<\/span><\/b><\/p>\n

En \u0130yi Yeniden Pazarlama Ajans\u0131ndan Yeniden Hedeflenen Reklamlarla Potansiyel M\u00fc\u015fterileri ve Sat\u0131\u015flar\u0131 Art\u0131r\u0131n<\/p>\n

Ortalama olarak, web sitenize gelen ziyaret\u00e7ilerin yaln\u0131zca\u00a0%2’si<\/strong>\u00a0sa\u011flam bir lider olacak.\u00a0Di\u011fer\u00a0%98’den<\/strong>\u00a0vazge\u00e7meyin – onlara yeniden pazarlama hizmetleri arac\u0131l\u0131\u011f\u0131yla hiper hedefli reklamlar ve e-posta kampanyalar\u0131 g\u00f6nderin.<\/p>\n

K\u00fc\u00e7\u00fck i\u015fletmeniz i\u00e7in bir yeniden pazarlama kampanyas\u0131yla ilgileniyor musunuz?\u00a0\u00c7evrimi\u00e7i bir kullan\u0131c\u0131n\u0131n, birini se\u00e7meden \u00f6nce birden fazla web sitesini ziyaret etmesi yayg\u0131nd\u0131r.\u00a0Yeniden pazarlamaya ve yeniden hedeflemeye yat\u0131r\u0131m yapmak, potansiyel m\u00fc\u015fterileri geri getirmenin ve onlar\u0131 liderlere d\u00f6n\u00fc\u015ft\u00fcrmenin bir yoludur.<\/p>\n

Yat\u0131r\u0131m yapabilece\u011finiz \u00e7e\u015fitli yeniden pazarlama platformlar\u0131 olsa da\u00a0Google Video Reklam A\u011f\u0131 ve LinkedIn, Facebook, Twitter ve di\u011fer sosyal a\u011flarda yeniden pazarlama hizmetleri\u00a0sunuyor ve sa\u011fl\u0131yoruz.\u00a0A\u015fa\u011f\u0131daki makalede yeniden hedefleme ve yeniden pazarlama hizmetleri ve bunlar\u0131n k\u00fc\u00e7\u00fck i\u015fletmenizi b\u00fcy\u00fctmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fi hakk\u0131nda daha fazla bilgi edinin.<\/p>\n

Yeniden hedeflenen reklamlarla yeniden pazarlama nedir?<\/strong><\/p>\n

Yeniden\u00a0pazarlama etiketlerinizi\u00a0(\u00a0etiketleri\u00a0) web sitenize y\u00fckledi\u011finizde (yeniden hedeflenen kampanyan\u0131z\u0131n ba\u015flang\u0131c\u0131nda), bu\u00a0etiketler\u00a0biri web sitenize giri\u015f yapt\u0131\u011f\u0131nda etkinle\u015fir ve kaydedilir.\u00a0Web sitenizden d\u00f6n\u00fc\u015f\u00fcm olmadan ayr\u0131l\u0131rlarsa ve\u00a0“kay\u0131p m\u00fc\u015fteri”<\/strong>\u00a0olurlarsa\u00a0, yeniden hedefleme platformunuzdaki\u00a0(Google Ads, Facebook Ads, LinkedIn, Twitter<\/strong>\u00a0vb.)\u00a0reklamlar,<\/strong>\u00a0bu siteleri en iyi web sitesi reklamlar\u0131 aras\u0131na yerle\u015ftirerek kullan\u0131c\u0131lar\u0131 hedefleyecektir.\u00a0Bu reklam, ziyaret\u00e7ileri sitenize geri getirebilir ve ard\u0131ndan onlar\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeye veya bir sat\u0131n alma i\u015flemini tamamlamaya te\u015fvik edebilir.<\/p>\n

YEN\u0130DEN PAZARLAMA VE YEN\u0130DEN HEDEFLEME ARASINDAK\u0130 FARK NED\u0130R?<\/strong><\/p>\n

Yeniden pazarlama ve yeniden hedefleme aras\u0131ndaki temel fark, potansiyel kay\u0131p m\u00fc\u015fterilere ula\u015fmak i\u00e7in kullan\u0131lan stratejidir.<\/p>\n

Yeniden pazarlama,<\/strong>\u00a0genellikle \u00e7erezler arac\u0131l\u0131\u011f\u0131yla toplanan bilgiler arac\u0131l\u0131\u011f\u0131yla web sitenizi ziyaret eden ki\u015filere g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar g\u00f6stermektir.\u00a0Yeniden hedefleme, web formlar\u0131, sosyal medya kapak kampanyalar\u0131 ve web semineri kayd\u0131 yoluyla bilgi toplayan t\u00fcketicilere bir e-posta kampanyas\u0131 g\u00f6ndermeyi i\u00e7erir.<\/p>\n

Yeniden pazarlama t\u00fcrleri<\/b><\/p>\n

Video Yeniden Pazarlama (Google Ads): Reklamlar\u0131n\u0131z\u00a0<\/b>, sitenizi daha \u00f6nce ziyaret etmi\u015f ki\u015filere YouTube ve di\u011fer Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam ortaklar\u0131ndaki videolar\u0131n ba\u015f\u0131nda video reklamlar olarak g\u00f6sterilir.<\/p>\n

Arama yeniden pazarlamas\u0131 (Google Ads):\u00a0<\/b>Sitenizi ziyaret eden biri belirli kelimeleri veya hizmetleri arad\u0131\u011f\u0131nda, reklamlar\u0131n\u0131z arama motoru sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6r\u00fcn\u00fcr.<\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc yeniden pazarlama (Google Ads): Reklamlar\u0131n\u0131z\u00a0<\/b>,\u00a0Google g\u00f6rsel\u00a0<\/b>reklamc\u0131l\u0131k a\u011f\u0131 i\u00e7indeki di\u011fer web sitelerinde g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar olarak g\u00f6r\u00fcnt\u00fclenir.<\/p>\n

Dinamik yeniden pazarlama (Google Ads):\u00a0<\/b>\u0130nsanlar\u0131n web sitenizde veya uygulaman\u0131zda bakt\u0131\u011f\u0131 \u00fcr\u00fcn veya hizmetleri kapsayan reklamlarla yeniden pazarlamay\u0131 bir \u00fcst d\u00fczeye ta\u015f\u0131yan dinamik yeniden pazarlama ile sonu\u00e7lar\u0131n\u0131z\u0131 art\u0131r\u0131n.<\/p>\n

Sosyal medya yeniden pazarlamas\u0131:\u00a0<\/b>Web sitenizi, sosyal medya kanallar\u0131n\u0131z\u0131 ve ortak sitelerinizi ziyaret eden ki\u015filere reklam vermek i\u00e7in LinkedIn yeniden pazarlama, Facebook yeniden pazarlama ve Pinterest yeniden pazarlamay\u0131 kullanabilirsiniz.<\/p>\n

M\u00fc\u015fteri listesi yeniden pazarlamas\u0131:\u00a0<\/b>Hem sosyal medya pazarlamas\u0131 hem de Google Ads yeniden pazarlamas\u0131 ile m\u00fc\u015fterileriniz taraf\u0131ndan size sa\u011flanan ileti\u015fim bilgilerinin bir listesini indirebilirsiniz.\u00a0Bu ki\u015filer Google veya belirli bir sosyal medya sitesindeki hesaplar\u0131na eri\u015fti\u011finde, onlara \u00e7e\u015fitli web sitelerinde veya bu sosyal platformda reklam g\u00f6sterebilirsiniz.<\/p>\n

Neden Yeniden Pazarlama Hizmetlerini Kullanmal\u0131s\u0131n\u0131z?<\/b><\/p>\n

Sitenize ne kadar \u00e7ok ziyaret\u00e7i gelirse, yeniden hedefleme listeniz o kadar b\u00fcy\u00fcr ve marka bilinirli\u011fini art\u0131rmaya ve m\u00fc\u015fterileri sat\u0131\u015f basamaklar\u0131n\u0131 a\u015fa\u011f\u0131 \u00e7ekmeye devam edersiniz.<\/p>\n

Yeniden hedefleme pazarlama reklamlar\u0131, ilgili m\u00fc\u015fterileri sitenize geri getirmek i\u00e7in \u00e7ok etkili ve uygun maliyetlidir ve \u00e7evrimi\u00e7i reklamc\u0131l\u0131k yoluyla en y\u00fcksek reklam gelirini (ROAS – Reklam Harcamalar\u0131ndan Geri D\u00f6n\u00fc\u015f) elde etmenin yollar\u0131ndan biridir.<\/em><\/p>\n

\u00d6rne\u011fin, bir yeniden yap\u0131lanma \u015firketi iseniz.\u00a0Hizmet b\u00f6lgenizdeki bir m\u00fc\u015fteri web sitenizi ziyaret eder ve mutfak tadilat sayfan\u0131za bakar.\u00a0Bu, evleri i\u00e7in b\u00fcy\u00fck bir yat\u0131r\u0131m, dolay\u0131s\u0131yla hen\u00fcz dan\u0131\u015fmaya haz\u0131r de\u011filler, ancak haz\u0131r olduklar\u0131nda, b\u00f6lgelerindeki mevcut imar \u015firketlerini kontrol etmek i\u00e7in ara\u015ft\u0131rma yapacaklar.<\/p>\n

Bu k\u00fc\u00e7\u00fck i\u015fletme i\u00e7in ekibimiz\u00a0, bir\u00a0yeniden pazarlama kampanyas\u0131<\/strong>\u00a0y\u00fcr\u00fcterek\u00a0ve<\/strong>\u00a0\u00e7evrimi\u00e7i olarak di\u011fer web sitelerini ziyaret ederek yukar\u0131daki \u00f6rnekte oldu\u011fu gibi m\u00fc\u015fterilere ula\u015fabilmektedir.\u00a0Yeniden pazarlama kampanyam\u0131z bu i\u015fi insanlar\u0131n akl\u0131nda tutacakt\u0131r.\u00a0Potansiyel m\u00fc\u015fteriyi<\/strong>\u00a0geri gelmeye, bu yeniden yap\u0131lanma \u015firketinin web sitesini, galerisini ve s\u00f6zle\u015fmesini tekrar ziyaret etmeye ve ayr\u0131ca daha fazla potansiyel m\u00fc\u015fteri (potansiyel m\u00fc\u015fteriler) getirmeye yard\u0131mc\u0131 olan kaynaklar\u0131 yeniden ziyaret etmeye te\u015fvik edecektir.<\/p>\n

Yeniden pazarlaman\u0131n i\u015fe yaramas\u0131 i\u00e7in 8 ipucu<\/p>\n

Yeniden pazarlamay\u0131 kullanmak i\u00e7in baz\u0131 temel ipu\u00e7lar\u0131n\u0131 burada bulabilirsiniz:<\/strong><\/p>\n

Yeniden pazarlama listelerinizi b\u00f6l\u00fcmlere ay\u0131r\u0131n: Yeniden pazarlama etiketinizi (etiketinizi) y\u00fcklerken farkl\u0131 sayfalar\u0131 ay\u0131rt edin.\u00a0\u00d6rne\u011fin, daha ki\u015fisel bir deneyim i\u00e7in \u201cklima tamiri\u201d ve \u201csoba tamiri\u201d sayfalar\u0131n\u0131 ziyaret eden ki\u015fileri ay\u0131r\u0131n.<\/p>\n

Stratejiyi ayarlamak i\u00e7in reklamlar\u0131 yeniden\u00a0pazarlama<\/strong>\u00a0:\u00a0Yarat\u0131c\u0131 stratejiye yeniden\u00a0pazarlama stratejisi<\/strong>\u00a0de \u00f6nemlidir.\u00a0Reklamlar\u0131n\u0131z ula\u015fmak istedi\u011finiz hedef kitleyle alakal\u0131 oldu\u011fundan, sitenizle ayn\u0131 g\u00f6r\u00fcn\u00fcme ve izlenime sahip oldu\u011fundan emin olun, etkili bir CTA.<\/p>\n

B\u00f6l\u00fcnm\u00fc\u015f test g\u00f6r\u00fcnt\u00fcleri:\u00a0Hedef kitlenizin<\/strong>\u00a0en \u00e7ok be\u011fendi\u011fi g\u00f6r\u00fcnt\u00fcler sizi \u015fa\u015f\u0131rtabilir.\u00a0Ba\u015flang\u0131\u00e7ta, hedef kitlenizin davran\u0131\u015f\u0131nda farkl\u0131 bir kal\u0131p g\u00f6rene kadar b\u00f6l\u00fcnm\u00fc\u015f testler \u00e7al\u0131\u015ft\u0131r\u0131n.<\/p>\n

Her \u015feyi izleyin ve etiketleyin: Kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak optimize etmek i\u00e7in nelerin i\u015fe yarad\u0131\u011f\u0131n\u0131, nelerin yaramad\u0131\u011f\u0131n\u0131 ve nelerin iyile\u015ftirilebilece\u011fini g\u00f6rmeniz gerekir.\u00a0Bunu geli\u015fmi\u015f etiketleme ve analizlerle yapacaks\u0131n\u0131z.<\/p>\n

Farkl\u0131 reklam platformlar\u0131, boyutlar\u0131 ve bi\u00e7imleri deneyin: Yeniden pazarlama kampanyan\u0131z\u0131n \u0130nternette olabildi\u011fince \u00e7ok m\u00fc\u015fteriye ula\u015fmas\u0131 i\u00e7in birden fazla boyut ve yerle\u015fimde farkl\u0131 t\u00fcrde reklamlar olu\u015fturun.\u00a0Ard\u0131ndan, kampanyan\u0131z i\u00e7in hangi bi\u00e7imlerin, platformlar\u0131n ve boyutlar\u0131n en iyi sonucu verdi\u011fini kontrol edin.<\/p>\n

Mevcut m\u00fc\u015fterilerinize daha fazla sat\u0131\u015f yap\u0131n: Mevcut m\u00fc\u015fterileriniz en sad\u0131k m\u00fc\u015fterilerinizdir ve sizden di\u011fer \u00fcr\u00fcn ve hizmetleri sat\u0131n alma olas\u0131l\u0131\u011f\u0131 en y\u00fcksektir.\u00a0Mevcut m\u00fc\u015fterilerin bir listesini olu\u015fturun ve bu listeyi yeni \u00fcr\u00fcnler satmak veya indirimlerin reklam\u0131n\u0131 yapmak i\u00e7in kullan\u0131n.<\/p>\n

Reklamlar\u0131n\u0131z\u0131,\u00a0hedef kitlenizin<\/strong>\u00a0onlar\u0131 g\u00f6rme olas\u0131l\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu zamanda planlay\u0131n: G\u00fcn\u00fcn her saati ayn\u0131 de\u011fildir.\u00a0Baby Boomers sabahlar\u0131 en aktifken, Z Ku\u015fa\u011f\u0131 \u00f6\u011fleden sonraya kadar reklamlar i\u00e7in \u00e7evrimi\u00e7i olmayabilir.<\/p>\n

Reklam paran\u0131z\u0131<\/strong>\u00a0sonu\u00e7 odakl\u0131 platformlara ve web sitelerine yat\u0131r\u0131n: B\u00fct\u00e7enizin b\u00fcy\u00fck bir y\u00fczdesini bir veya iki web sitesine veya platforma harc\u0131yorsan\u0131z, ancak yat\u0131r\u0131m\u0131 hakl\u0131 \u00e7\u0131karmak i\u00e7in yeterli d\u00f6n\u00fc\u015f\u00fcm alm\u0131yorsan\u0131z, durun.\u00a0Bu nedenle farkl\u0131 platformlar\u0131 ve web sitelerini test etmenin \u00f6nemi.\u00a0Evet, yeniden pazarlama i\u015fe yar\u0131yor ama do\u011fru zamanda, do\u011fru platformda do\u011fru insanlar\u0131 hedeflerseniz sonu\u00e7tan memnun kalacaks\u0131n\u0131z.<\/p>\n

En \u0130yi Yeniden Pazarlama \u015eirketleri Neden Veri Analizine Sahiptir?<\/b><\/p>\n

En iyi\u00a0yeniden pazarlama kampanyalar\u0131\u00a0, kaliteli verilere ve analizlere dayan\u0131r.<\/p>\n

\u00d6rne\u011fin, en iyi yeniden pazarlama \u015firketleri ve yeniden pazarlama ajanslar\u0131, reklamverenlerin konuma, anahtar kelimelere ve performansa g\u00f6re izlemesine ve optimize etmesine olanak tan\u0131yan yeniden pazarlama platformlar\u0131n\u0131 kullan\u0131r.\u00a0Bu ayr\u0131nt\u0131l\u0131 \u00f6l\u00e7\u00fcm ve izleme d\u00fczeyi, yeniden hedeflenen reklamlar ve \u00fccretli arama reklamlar\u0131 dahil olmak \u00fczere her NM DIGITAL TEAM hizmetinin temelidir.\u00a0Bug\u00fcn tam olarak ne durumda oldu\u011funuzu bilmiyorsan\u0131z, sonu\u00e7lar\u0131n\u0131z\u0131 art\u0131rman\u0131z m\u00fcmk\u00fcn olmayacakt\u0131r.<\/p>\n

Yeniden pazarlamaya bir kuru\u015f harcamadan \u00f6nce, analitik t\u00fcyleri do\u011fru bir \u015fekilde yerle\u015ftirmeniz ve baz\u0131 ilk verileri toplaman\u0131z gerekir.\u00a0Bir sat\u0131\u015f temsilcisi olarak web sitenizin \u00f6zelliklerinin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilmeniz gerekir.\u00a0Bu s\u00fcre\u00e7 birka\u00e7 g\u00fcnden bir haftaya veya bir aya kadar s\u00fcrebilir.\u00a0S\u00fcre\u00e7 \u00f6nemlidir.\u00a0Sonu\u00e7lar konusunda ciddiyseniz bu ad\u0131m\u0131 atlamay\u0131n!<\/strong><\/p>\n

Halihaz\u0131rda bir t\u0131klama ba\u015f\u0131na \u00f6deme hesab\u0131n\u0131z varsa, ekibimiz bir\u00a0PPC denetimi<\/strong>\u00a0ile ba\u015flayacakt\u0131r.\u00a0Ge\u00e7mi\u015fte yapt\u0131klar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irece\u011fiz ve gelecekte performans\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in size \u00f6nerilerde bulunaca\u011f\u0131z.\u00a0Anahtar kelime ke\u015ffinden teklif y\u00f6netimine kadar her \u015feyi, yeniden hedeflenen reklamlar ve \u00fccretli arama y\u00f6netimi i\u00e7in bizi se\u00e7en m\u00fc\u015fteriler i\u00e7in y\u00f6netiyoruz;\u00a0reklam tasar\u0131m\u0131ndan b\u00f6l\u00fcnm\u00fc\u015f reklam testine;\u00a0PPC \u00e7a\u011fr\u0131 takibinden<\/strong>\u00a0a\u00e7\u0131l\u0131\u015f sayfas\u0131 optimizasyonuna;\u00a0Her \u015feyi biz hallediyoruz ve sonu\u00e7lar\u0131 size ayl\u0131k olarak raporluyoruz.<\/p>\n

En \u0130yi Yeniden Pazarlama Ajans\u0131n\u0131n yard\u0131m\u0131yla Yeniden Pazarlama Kampanyalar\u0131n\u0131z\u0131 ba\u015flat\u0131n<\/b><\/p>\n

Yeniden pazarlama yoluyla i\u015finizi b\u00fcy\u00fctmeye ve daha fazla \u00e7evrimi\u00e7i sat\u0131\u015f yapmaya haz\u0131rsan\u0131z, bug\u00fcn bizimle ileti\u015fime ge\u00e7in.\u00a0Ekibimiz, k\u00fc\u00e7\u00fck i\u015fletmelerin \u00e7evrimi\u00e7i varl\u0131klar ve pazarlama stratejileri geli\u015ftirmelerine yard\u0131mc\u0131 olma konusunda tutkulu ve deneyimlidir.\u00a0Bizi bug\u00fcn arayarak daha fazla bilgi edinin: numara<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeniden Pazarlama Hizmetleri En \u0130yi Yeniden Pazarlama Ajans\u0131ndan Yeniden Hedeflenen Reklamlarla Potansiyel M\u00fc\u015fterileri ve Sat\u0131\u015flar\u0131 Art\u0131r\u0131n Ortalama olarak, web sitenize gelen ziyaret\u00e7ilerin yaln\u0131zca\u00a0%2’si\u00a0sa\u011flam bir lider olacak.\u00a0Di\u011fer\u00a0%98’den\u00a0vazge\u00e7meyin – onlara yeniden pazarlama hizmetleri arac\u0131l\u0131\u011f\u0131yla hiper hedefli reklamlar ve e-posta kampanyalar\u0131 g\u00f6nderin. K\u00fc\u00e7\u00fck i\u015fletmeniz i\u00e7in bir yeniden pazarlama kampanyas\u0131yla ilgileniyor musunuz?\u00a0\u00c7evrimi\u00e7i bir kullan\u0131c\u0131n\u0131n, birini se\u00e7meden \u00f6nce birden fazla […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-5624","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"yoast_head":"\nYeniden Pazarlama Nedir? 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