{"id":5851,"date":"2020-05-03T08:15:56","date_gmt":"2020-05-03T08:15:56","guid":{"rendered":"https:\/\/nmdigitalteam.com\/cevrimici-varliginizi-pazarlama-dijital-pazarlamanin-isletmeniz-uzerindeki-olumlu-etkisi\/"},"modified":"2021-07-06T08:23:30","modified_gmt":"2021-07-06T08:23:30","slug":"cevrimici-varliginizi-pazarlama-dijital-pazarlamanin-isletmeniz-uzerindeki-olumlu-etkisi","status":"publish","type":"post","link":"https:\/\/nmdigitalteam.com\/tr\/cevrimici-varliginizi-pazarlama-dijital-pazarlamanin-isletmeniz-uzerindeki-olumlu-etkisi\/","title":{"rendered":"\u00c7evrimi\u00e7i Varl\u0131\u011f\u0131n\u0131z\u0131 Pazarlama. Dijital Pazarlaman\u0131n \u0130\u015fletmeniz \u00dczerindeki Olumlu Etkisi"},"content":{"rendered":"

\"\"<\/span><\/p>\n

Diyelim ki \u00e7evrimi\u00e7i evinizi kurdunuz ve \u015fimdi sanal \u00f6n kap\u0131n\u0131za daha fazla m\u00fc\u015fteri \u00e7ekmenin yollar\u0131n\u0131 ar\u0131yorsunuz. <\/span>Arama motorlar\u0131n\u0131, di\u011fer web sitelerini, sosyal medyay\u0131 ve e-postay\u0131 kullanmak i\u00e7in baz\u0131 harika stratejileri tart\u0131\u015fal\u0131m.<\/span><\/p>\n

\u0130\u015fte dijital pazarlamaya ba\u015flaman\u0131za yard\u0131mc\u0131 olacak baz\u0131 ipu\u00e7lar\u0131<\/span><\/h2>\n

M\u00fc\u015fterilerin sizi \u00e7evrimi\u00e7i ortamda bulmas\u0131n\u0131 nas\u0131l sa\u011flars\u0131n\u0131z? Dijital<\/strong> kullan\u0131m bunu birka\u00e7 \u015fekilde yapmaz. Arama motorlar\u0131yla ba\u015flayal\u0131m. \u0130nsanlar bir arama motoruna bir \u015fey yazd\u0131klar\u0131nda, tam olarak arad\u0131klar\u0131n\u0131 s\u00f6ylerler. Alakal\u0131 hizmetler ve \u00fcr\u00fcnler sunuyorsan\u0131z, arama motorlar\u0131 i\u015fletmenizi arama sonu\u00e7lar\u0131n\u0131zda g\u00f6sterecektir. Art\u0131k arama motorlar\u0131n\u0131 kullanman\u0131n iki ana yolu var.<\/span><\/p>\n

Birincisi , i\u015fletmenizi arama sonu\u00e7lar\u0131nda \u00fccretsiz olarak tan\u0131tman\u0131za yard\u0131mc\u0131 olan arama motoru optimizasyonu veya SEO <\/b>. \u0130kincisi, arama sonu\u00e7lar\u0131nda reklam alan\u0131 elde etmenizi sa\u011flayan arama motoru pazarlamas\u0131 veya SEM’dir <\/b>.<\/span><\/p>\n

SEO \/ SEM<\/span><\/h3>\n

SEO (Arama Motoru Optimizasyonu), <\/b>sitenizi, \u00fcr\u00fcnlerinizi ve hizmetlerinizi, onlar\u0131 arayan ilgili ki\u015filerin dikkatine sunmakla ilgilidir. Bunu yapman\u0131n bir\u00e7ok yolu vard\u0131r, ancak as\u0131l yol, insanlar\u0131n arama yaparken hangi anahtar kelimeleri kulland\u0131klar\u0131n\u0131 bilmektir. Bunlar i\u015fletmeniz i\u00e7in en uygun kelimelerdir. Bu kelimeleri anlamak, bu kelimeler arand\u0131\u011f\u0131nda bak\u0131\u015f\u0131n\u0131z\u0131 geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r. SEM (Arama Motoru Pazarlamas\u0131) <\/b>\u00a0, i\u015fletmeler belirli anahtar kelimeleri arayan ki\u015filere reklam vermek i\u00e7in \u00f6deme yapt\u0131klar\u0131nda ortaya \u00e7\u0131kar. \u00c7o\u011fu b\u00fcy\u00fck arama motoru, bir\u00e7ok farkl\u0131 i\u015fletmenin hedeflemek istedi\u011fi anahtar kelimeler sunarak reklamlar\u0131n\u0131 g\u00f6stermek i\u00e7in rekabet\u00e7i bir a\u00e7\u0131k art\u0131rma sistemi kullan\u0131r. Bu tekliflere teklif <\/b>denir.<\/span><\/p>\n

G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/strong><\/span><\/h2>\n

Arama, insanlara ula\u015fman\u0131n harika bir yoludur, ancak \u0130nternette daha fazlas\u0131n\u0131 yap\u0131yoruz. Haberleri okuruz, spor skorlar\u0131na bakar\u0131z, tariflere bakar\u0131z, videolara bakar\u0131z ve genel olarak internette pek \u00e7ok ilgin\u00e7 i\u00e7eri\u011fe bakar\u0131z. T\u00fcm bu i\u00e7eri\u011fin yan\u0131 s\u0131ra \u00e7e\u015fitli reklamlar da g\u00f6rebilirsiniz. Bunlara g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar <\/b>denir. G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, \u00e7evrimi\u00e7i olarak<\/strong> her yerde g\u00f6r\u00fcn\u00fcr ve t\u0131klay\u0131p etkile\u015fim kurabilece\u011finiz metin, resim ve videolar gibi bir\u00e7ok bi\u00e7imde gelir. Mesaj\u0131n\u0131z\u0131 iletmenin harika bir yolu olabilir. Bu \u015fekilde, reklamlar\u0131n\u0131z\u0131 g\u00f6rmek istedi\u011finiz ki\u015fileri, web sitelerini ve hatta g\u00f6rmek istedi\u011finiz sayfalar\u0131 hedefleyebilirsiniz.<\/span><\/p>\n

Sosyal medya<\/strong><\/span><\/h2>\n

Facebook <\/b>veya Twitter <\/b>gibi sosyal medya siteleri, i\u015fletmenizin fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in ba\u015fka bir se\u00e7enektir ve \u00f6zellikle m\u00fc\u015fterilerle ili\u015fkiler kurmak i\u00e7in faydal\u0131d\u0131r. \u00c7o\u011fu a\u011fda, i\u015fletmeniz i\u00e7in sayfalar veya profiller olu\u015fturacaks\u0131n\u0131z. Daha sonra anlaml\u0131 sohbetler ba\u015flatarak ve i\u015fletmenizin \u00e7evrimi\u00e7i sosyal ya\u015fam\u0131n\u0131 geli\u015ftirirken olu\u015fturdu\u011funuz i\u00e7eri\u011fi payla\u015farak bir\u00e7ok insanla ba\u011flant\u0131 kurabilirsiniz.<\/span><\/p>\n

Eposta pazarlama<\/strong><\/span><\/h2>\n

\u0130\u015fletmelerin dijitalden yararlanabilmesinin bir ba\u015fka \u00f6nemli yolu da e-posta pazarlamad\u0131r <\/b>. Gelen kutunuzu dolduran \u00f6nemsiz e-posta veya “spam” dan bahsetmiyoruz, demek istedi\u011fimiz, sizden ne duymak istediklerini size s\u00f6yleyen ki\u015filere ilgili bilgi ve \u00f6neriler g\u00f6ndermektir. Ki\u015fileri kaydedebilir veya e-postalar\u0131n\u0131z\u0131 alma se\u00e7ene\u011fi sunabilirsiniz. Sitenizde randevu alan ki\u015filere kupon g\u00f6nderebilir, \u00f6zel etkinliklerin reklam\u0131n\u0131 yapabilir veya sat\u0131\u015fa y\u00f6nelik \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 yapabilirsiniz. \u0130kincisi emrinize amade.<\/span><\/p>\n

\u0130nternette insanlar\u0131 bulman\u0131n t\u00fcm yollar\u0131n\u0131 ve sizi nas\u0131l bulabileceklerini bilmek, i\u015finizi kurman\u0131n \u00f6nemli bir ad\u0131m\u0131d\u0131r. Dijital pazarlamay\u0131 ne kadar \u00e7ok ke\u015ffederseniz, dijital d\u00fcnyan\u0131n neresinde olursan\u0131z olun en de\u011ferli m\u00fc\u015fterilerinize ula\u015fmak i\u00e7in o kadar fazla f\u0131rsat\u0131n\u0131z olur.<\/span><\/p>\n

Bu makalede, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131n pazarlamas\u0131 ve Dijital Pazarlaman\u0131n i\u015fletmeniz \u00fczerindeki olumlu etkisi hakk\u0131nda bilgi edineceksiniz. Makalemizi okudu\u011funuz i\u00e7in te\u015fekk\u00fcr ederiz!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Diyelim ki \u00e7evrimi\u00e7i evinizi kurdunuz ve \u015fimdi sanal \u00f6n kap\u0131n\u0131za daha fazla m\u00fc\u015fteri \u00e7ekmenin yollar\u0131n\u0131 ar\u0131yorsunuz. Arama motorlar\u0131n\u0131, di\u011fer web sitelerini, sosyal medyay\u0131 ve e-postay\u0131 kullanmak i\u00e7in baz\u0131 harika stratejileri tart\u0131\u015fal\u0131m. \u0130\u015fte dijital pazarlamaya ba\u015flaman\u0131za yard\u0131mc\u0131 olacak baz\u0131 ipu\u00e7lar\u0131 M\u00fc\u015fterilerin sizi \u00e7evrimi\u00e7i ortamda bulmas\u0131n\u0131 nas\u0131l sa\u011flars\u0131n\u0131z? Dijital kullan\u0131m bunu birka\u00e7 \u015fekilde yapmaz. Arama motorlar\u0131yla ba\u015flayal\u0131m. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-5851","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"yoast_head":"\n\u00c7evrimi\u00e7i Varl\u0131\u011f\u0131n\u0131z\u0131 Pazarlama. 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