Think about connecting with your audience whenever and wherever you want. Yes, today it is possible with email marketing.
It’s not just millennials who use e-mail. 91% of consumers use a daily e-mail with a mobile phone and check their boxes everywhere: at work, while eating, even in the toilet. By 2022, it is projected to have 4.2 billion email users. That’s why email marketing works. Email marketing provides you with a valuable opportunity to keep the lines of communication between your business and your audience open, build relationships, and be the center of attention.
Continue reading to discover other benefits of email marketing.
Why does e-mail marketing work?
Unlike some marketing channels , email marketing allows you to stay in touch with your customers. Be simple (thanks for subscribing), welcome (welcome), be sincere (happy birthday). These types of emails can be an easy and effective way to let your customers know you value them. Customers like it when a business treats them as individuals, not as everyone else.
The emails you send should show this value, and the more value you give to your target audience, the more they will expect to hear it from you. As this happens, it becomes easier to get them involved.
There is a lot of data to support the benefits of email marketing:
- In the United States, 91 percent of adults like to receive promotional emails from the companies they work for. (MarketingSherpa)
- Email is almost 40 times more effective than Facebook, and Twitter is connected to help your business gain new customers. (McKinsey)
For a business like Cotton Clouds, which has a Constant Contact customer, switching from print to email newsletters has doubled the number of sales achieved by reaching customers.
“Every time I send an e-mail, I get a sale in 15 minutes. In total, I sell four times more of these ballots than my old ballots, and they cost about $ 50 to $ 100 per order. – Irene Schmoller, founder of Cotton Clouds (client of Constant Contact since 2010).
Take your e-mail marketing to the next level
Still wondering if email marketing is for you? We’ve put together a list of the best ways email can help you reach your business goals. So, the top 10 benefits of email marketing are:
1. Targeted and personalized content
No one wants to read an e-mail that seems to be shared for a bunch of people. What is the value of this, and who can benefit from it? To no one.
Email marketing allows you to categorize your customers into different lists based on their preferences to send highly personalized content . From creating great subject lines to images that resonate with the customer and valuable content that helps your audience, email is the perfect channel to deliver those individual messages.
2. Build credibility
Messages from an unknown sender or from an unknown subject line can be perceived as spam. This is simply felt and customers often delete these emails.
For some customers, an emoji will make them click and make them happy. For others, the same topic may result in them withdrawing their line subscriptions. You need to tailor your content to the needs of your readers. Knowing the interests and needs of your readers will make your e-mail open and read, not thrown into the spam folder.
First, you need to create an authorization-based email list that contains a checkbox so that users can access your email list. This way, the customer knows which e-mails he has registered for and how many times he will receive these e-mails from you.
3. Better brand recognition
Do people know your brand? You can draw your branding with e-mail marketing directly into your e-mail design from your website. However, brand recognition goes beyond design. By consistently providing valuable content to your audience, they will begin to recognize and even guess your emails. You can even use your emails to get useful feedback about your brand.
Are customers satisfied with the content you provide them? Do customers want to learn something different? Create a profile or start a discussion on social media. Once you get them involved in the process, you’ll know exactly how to provide valuable content in your emails.
4. Increase sales
According to a report from the DMA (Direct Marketing Association), 66 percent of consumers shop online for an email marketing message. In addition to promoting your business through e-mail marketing, you also give your audience a chance to make an instant purchase from their phones or laptops.
Email marketing can be used to sell to potential customers , increase referrals , upsell existing customers, and even re-engage old customers who haven’t bought from you in a long time. The more relevant and targeted your email content is, the more likely your readers are to take action.
5. Strong customer relationships
Email marketing can help build customer relationships by providing the information they want directly or regularly to customers’ inboxes. If you help improve the lives of your audience with your product or service, helpful tips, or just a Happy Birthday gift coupon, they will learn to value and trust you with your product or service. Finally, when they need your services, they will start looking at your business, thinking of you first, taking into account the information and value you provide.
6. Optimize your time and budget
There are always time and budget constraints in any business, especially within a small business. By the time big businesses reach the finals, small businesses don’t have that luxury, while they can take everything out and buy advertising space.
For every $ 1 you spend on email marketing, you earn an average of $ 38 . In addition, the costs associated with e-mail marketing are initially very low. In terms of time commitment, email marketing can be deployed on autopilot, but still needs to be personalized and targeted to your subscribers on an individual level.
7. Report to find out what works
There is an opportunity window for you when customers who open your emails have a discussion issue. They see your e-mails in their inboxes and decide to open the e-mail or ignore it, depending on how resonant the “From” name and subject line resonate. A good open rate means that customers know your brand as well as they want to hear from you. The
next thing is the click-through rate, which gives you a good idea of how many customers generally take the time to click on links in your email content .
Once a customer clicks on your e-mail, ideally the next goal is to convert them – in other words, to make the desired action happen in your e-mail. Your email conversion rates are an important metric to keep track of, as they show how well your email call to action (CTA) is being implemented.
8. Increased traffic to your website
Emails are a great way for customers to visit your website. You can additionally place relevant links to your site in the content of your email. You can also use your email campaigns to engage your customers with other great content pieces available on your website or blog . For example, a local design course may send an e-mail to inform you about new design classes with a limited number of places.
Many customers and potential leaders (sales opportunities) may miss this opportunity to attend a course if they do not visit the website in time. The design course can fill reservations for seats faster than expected by advertising classes via e-mail.
9. Build prestige
One of your goals when running your business may be to look like an expert in your field.
Your customers sign up for your marketing bulletins for what they want to hear from you. They value the content you post, and keeping them interactive is one of the biggest benefits of an email marketer. Your content is one of the most valuable marketing tools and you can use it to create other areas of your marketing strategy. If people like what you do, they will sign up to see more content.
10. Create excitement
Everyone loves to belong to a special group, especially when they can get exclusive benefits. Your customers aren’t the same, and the same size approach doesn’t work for everyone. Use your email campaigns to deliver a message that your customers are unique and important to your business.
Whether you show a product that is ready to be released to some customers, or reward them simply for their loyalty, they all like it. Volkswagen offers free movie tickets to e-mail subscribers several times a year. Starbucks gives free drinks to “golden members” on holidays .
As a small business , you can go a long way by doing a few extra things instead of giving something to your customers for free. Rewarding your customers is a nice gesture and a great way to speed up your marketing goals because everyone wins.
Start communicating with your customers via e-mail
Through e-mail marketing, you can meet these expectations and more by creating a mutually beneficial relationship between your business and your e-mail subscribers.
In short, with e-mail marketing, you can build your brand without sacrificing your budget and all your time, and you can improve yourself as a professional by achieving your marketing goals .