This is one of the most frequently asked questions by people looking to invest in digital marketing:
Which is better for my website? PPC or SEO?
This is a very big question to think about before investing in internet marketing. You may already know what you need, but doing more research is never a bad thing.
Before we explore how to make this decision, let’s take a look at what SEO and PPC are and what they cover.
SEO: A Basic Overview
Search Engine Optimization (SEO) is basically a set of tactics used to further elevate your website in search engine rankings. These tactics include:
- Conduct keyword research to uncover ranking opportunities
- Work with your in-page content to integrate more keywords
- Update the speed and structure of your site to make it as fast and searchable as possible
- Add more content that matches your keywords and topics
- Build higher quality links to your site to tell search engines that your site is trustworthy.
Investing in SEO is a great way to ensure a strong future for your site and marketing. Although it may take some time to see the results of your SEO campaign, after a few months you will feel the difference in the increase in the number of your leads (sales opportunities) .
PPC: A quick look at the possibilities
When you hear Pay-Per-Click, you’re probably thinking about the ads at the top of Google’s listings. This is a classic place for click-per-pay in Google search results. PPC ads have come a long way over the last few years and now include clickable phone number buttons, extra links, addresses and more. contains things.
There are other PPC advertising options that you should be aware of as well. For example, if you are a home service provider, there are special ads for this, which are called local service ads . Another option is to display ads that are visible not only in Google search results, but on all websites . This way, your ads can appear on sites related to your sector, and you can use visual and more interesting ads.
Running PPC allows you to see results immediately after you start funding your ads. Do you need more lid? This is also measurable. Spend more on your ads and get more clicks. As long as your campaign is well managed by a PPC specialist , the money you invest will pay you back.
SEO or PPC or both? How do you know which one to decide?
Despite all the information in the world about these two types of web marketing, it is still a difficult question. At this point, you can take a few steps to determine what might be best for your campaign.
Step One: Set your Initial Campaign Target
It sounds simple, but we would like you to take some time to reach an ultra-focused goal. The more you focus, the better. Here are some great steps you can take to focus on your goal:
- What do I want from a marketing campaign? Make a list of all the things.
- What are my priorities on the list? Reduce the number of the most important things to 2 or 3.
- Do you see any partnership between the rest? Can you group them, brand awareness, more leads, more website visits, more sales, or something similar?
- Whatever you choose, keep one or two main goals.
- Add numbers if you can. For example, do you need to increase sales by a certain percentage? Do you have a certain number of reservations that you plan to have per month?
Step Two: Determine the time zone
It’s very simple: set a goal for your campaign and set a time zone. Is this a quarterly target? Or have you just started something new and need results as soon as possible? Maybe this is something you hope to get in a year? Be specific.
Step Three: Compare the advantages of PPC and SEO
The summary of the above infographic is that the main differences between PPC and SEO are the time taken to see the results and the longevity of those results. A PPC campaign will yield immediate results, and it will take at least a few months for SEO to start sending an increasing number of visitors to your website. However, SEO efforts will continue to benefit your site after the job is done, but the benefits of PPC will stop when the advertising fee stops.
Step Four: Develop a strategy that fits your goals
As you can see in the infographic above, timing your target will be a key point to consider when running a PPC or SEO campaign. If you need immediate results, click-per-pay advertising is a great way to reach your goal. However, an SEO campaign can be cheaper in the long run and naturally leads to leads. Therefore, if you stop your ads, you will not have a problem.
For many campaigns, using both PPC and SEO at the same time is a great solution. Launch your click-per-pay campaign while working in the background to increase your organic visits. As your organic visits increase, you can reduce your advertising costs.
Home Attack Plan: How to use both PPC and SEO at the same time
If you have the financial means to do so , we recommend running a PPC campaign (just a small test) to test the situation, draw some clicks and leads when you start an SEO campaign . SEO campaigns can start slowly, but after a few months of quality work, there are upward trends. PPC campaigns, on the other hand, can start now and provide you with increased sales opportunities or sales while working in SEO.
Depending on your budget, target audience, and the competitiveness of your industry, you can combine SEO and PPC services that will work for you now and in the future . If this combination doesn’t go so well and you want to continue both, start your PPC advertising costs when SEO starts to pay off .
Some campaigns manage both SEO and PPC, while others choose one. If you want guidance from an expert on SEO vs PPC selection , we can talk.