What is email marketing?
Email marketing is a digital marketing channel that is easy to use and allows businesses to easily communicate with their target audiences.
Why Use Email Marketing?
According to a study by Campaign Monitor, for every $ 1 spent on email marketing, $ 44 is earned. In addition, people who buy products sold via e-mail spend 138% more than people who do not receive e-mail offers.
Do you use the most effective form of digital marketing in your business strategy?
If you haven’t run an email marketing campaign for your business, don’t miss the chance to connect with your customers this way and increase your sales. Therefore, a digital marketing agency like NM Digital Team can set up an email campaign that is perfectly suited to your business goals.
E-mail campaign newsletter services
Email campaigns tailored to your needs
We will set up and manage a targeted email marketing campaign tailored to your marketing goals. Whether it’s one-time sales emails, simple RSS (Really Simple Syndication) e-mail feeds that send audience updates from your blog, or smartly automated installations with complementary e-mails that trigger the buyer’s location based on the sales funnel we’ve identified let us solve your needs.
Professionally designed templates
Research shows that people prefer e-mails with a picture and an attractive design to plain text e-mails. Our talented designers can create a newsletter template with the colors, organization and variety of features that you think will best represent your company. We responsibly compile all your emails to ensure that they are displayed correctly from any desktop or mobile device.
Product and service promotions that turn readers into customers
We can personalize the content of each email to reach your ideal target market. That is, we can send emails to your subscribers saying exactly what they want to hear and offering exactly what they want to buy.
Increase your email newsletter list
Not only this, we will work with you to ensure that your email newsletter list continues to grow by optimizing your site to promote subscriptions to your email newsletter. On top of that, we will allow you to take advantage of our rich business experience to ensure that your emails are as logically accessible as possible and that a very small number of subscriptions are likely to be canceled.
While email marketing is an effective sales strategy, many businesses do not know how to track results. We will make it easy for our e-mail marketing customers:
- By submitting a detailed report: We will set up, manage and tailor an e-mail campaign tailored to your specifics, including an open rate, traffic to your site, sales or leads (creating sales opportunities). With so much detailed data, it’s easy to justify the costs of your campaign and prove that those costs bring in a lot of revenue.
- Get Google Analytics reports: You can track the results of your email campaign by checking the Google Analytics panel at any time. We can even integrate email campaigns into Google Analytics to learn more about how recipients interact with your website.
We would like to discuss how we can help you in an email marketing campaign .
Benefits of email marketing
According to research, customers spend 83% more money on the brand from which they buy e-mail bulletins. Marketers also said they received $ 44.25 for every dollar invested in an e-mail marketing campaign.
Email marketing is one of the best marketing methods to earn business leaders (sales opportunities) and has a very high investment return, ie ROI. The benefits of email marketing seem endless, but we’ve reduced them to seven:
1. Personalization to different audiences
Personalization is one of the many benefits of using email marketing. It’s easier to create a message that fits different types of audiences. While there are additional printing costs when customizing bulk orders with different messages, e-mail allows you to customize the message for different audiences at no additional cost.
2. Simple and time-saving distribution
Email marketing is less labor intensive than other types of marketing. There is no required or labeled text for each piece distributed. A person can communicate with thousands of people on a list or within a certain category in a matter of minutes.
3. Test emails for better results
There are more opportunities to try different message styles. A person can create a large number of messages for one e-mail campaign. Thus, a person can test in different formats using a split test to see which approach gets the best response from buyers.
4. Email marketing is effective
Email campaigns are more profitable than other forms of marketing. Research shows that email campaigns can be 20 times more profitable than other marketing methods. Therefore, it gives the marketer the opportunity to reach more people with a certain budget.
5. Ensures customer loyalty
Customer loyalty requires constant interaction of the consumer with the brand. Marketing costs for an existing customer can be 6-12 times cheaper than other types of marketing. Regular marketing relationships with the customer also allow you to build relationships while driving sales.
6. Email tracking and analysis
There are better tracking opportunities for a business that uses this type of marketing. The results are ready to use for most campaigns within 48 hours. Click rate, open rate, bounce rate, and other important metrics give marketers many ways to track key campaign metrics.
7. E-mail marketing is easy to reach customers
Email bulletins are a better way to reach customers than traditional marketing methods. Because 72% of e-mail users check their notifications more than 6 times a day. At the same time, 92% of Internet users have at least one e-mail account. With this type of campaign, marketers can reach their target audiences on their phones, mobile devices and computers.
Try using an email marketing campaign
Marketers can make a lot of money from their investment in email marketing, including the benefits listed above and more. If you want to enjoy higher investment returns (ROI), improved efficiency, accessibility and increased customer loyalty, contact NM Digital Team and we will explain to you all the ways our e-mail marketing campaigns will promote your business, your brand.
NM Digital Team’s e-mail marketing team is experienced on many e-mail platforms, including MailChimp, Constant Contact, Sendinblue, Mailshake, SendBlaster, Apollo. Here are some additional benefits from your partnership with the NM Digital Team:
- Custom and branded email template design
- Email automation and A / B testing
- Campaign strategy, installation and management
- In-depth review and monthly report
- Content writing and creation (pictures, videos, etc.)
- Subscriber-increasing campaigns
- List segmentation
- Collaborate with other marketing methods such as social media and remarketing campaigns.