What is Influencer Marketing? What Does Influencer Marketing Work?

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Consumers rely more on word-of-mouth advertising from friends and family than on content that brands advertise directly. And that makes influencer marketing the hottest, most active influencer marketing strategy on the market.

Influencer marketing is more about building an honest relationship between your brand and your ideal online customer than paid advertising and direct advertising.
Influencer marketing is not about the number of transactions you can make, but about the relationships you build.
Consumers are looking for a credible voice in their online communities, and marketers who work with influencers have the advantage of influencer audiences building relationships with their brands.

What is Influencer Marketing?

Influencer marketing is a form of marketing that focuses on influential people, not the target market as a whole. Identifies potential influencers and conducts marketing activities around these influencers.

Influencer marketing is a mixture of old and new content marketing strategies embedded in an influencer marketing campaign based on modern content.

Influencer marketing is more than just showing consumers your reputation, credibility and thought leadership in your industry.

In general, influencer marketing is about online marketing influencers, celebrities (people you already know and trust), by word of mouth, to sell and promote products and services to consumers, instead of using old-fashioned and unnatural-sounding traditional advertising ads that constantly attract unwanted products to consumers. is a combination of word of mouth marketing and content created by other users.

What is an Influencer?

An individual or group that influences the thoughts or behavior of others: An influencer is a person who has a certain degree of influence or influence in a purchasing decision.
Social media influencers are people who, over time, turn their audiences into loyal, organic followers.
Marketers should only work with social media influencers who have a highly interactive audience on social networks. This marketing influencer can have a significantly wider audience, but the key is to what extent that audience is involved in the content being shared. If the interaction is weak, the audience is less powerful and, of course, the influence of the influencer is less.

In your influencer marketing strategy, marketers need to connect with social media influencers on a regular basis. The more often you do this, the more visible and interactive your brand will be thanks to potential brand influencers.

Have you ever heard of being so popular?

You might think that having a large audience means more interaction and more access to them. In fact, this approach is wrong. When a social media influencer reaches a large audience (<1 million), audience interaction has been shown to decline sharply.

Micro influencers are more powerful than you think

According to Digiday, more than 55% of the agency’s partners have included micro -influencers in their current Instagram marketing campaign. He also reported that micro – influencers received an average of 2-5 times more organic interactions per Instagram share than those with more than 100,000 followers .

Micro influencers tend to feel more original. They can connect and grow more with their audience and build more trust. Originality is what keeps the audience interacting.
In the Instagram post above, this micro influencer used it to share his post, a story, and connect with his followers.

Social influencers help build positive brand awareness, increase reach, followers, and ROI. Marketers want to use these people to promote their brands and marketing campaigns.


Instagram Influencer Marketing

Whether it’s fashion, marketing, health or lifestyle, Instagram influencers are already experts in their respective niches.
Instagram is the most popular platform used by social media influencers. 87.1% of influencers chose it as the number one platform for 2018, followed by YouTube .
Marketers have found it easier to target consumers’ favorite influencers (whom they already follow and trust on social media platforms) to promote their marketing campaigns and support their brands.

For tips and strategies on how to find the right social influencers for your brand, follow our blog, How to Do Influencer Marketing .

“The key to success when using influencer marketing is originality, transparency and long-term equality.”

Shock Influencer Marketing Statistics:

  • 70% of millennial consumers are influenced by the recommendations of their peers when buying products.
  • Men are twice as likely as women to be affected by blog research.
  • 60% of consumers consider blog or social media posts when shopping.
  • Businesses earn $ 6.50 for every $ 1 spent on influencer marketing.
  • Successful YouTubers can earn millions from their videos.
  • 59% of micro influencers believe that Instagram is the most effective social media platform for interacting with target audiences.
  • 53% of micro influencers have never been paid to promote a post.

In summary:

84% of micro-influencers are paid less than $ 250 per Instagram post.

It is not the number of viewers who choose a person as the person influencing social media. Seeing a reaction or an activity from an audience is something that really influences someone.
Looking for a social influencer is the most important quality when marketers and brands are trying to expand and grow their business on the internet.
We would like to hear from you! What results have you achieved using Influencer Marketing? Do you think influencer marketing is successful?

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