It’s time to stop meeting your customers, that is, to take a look at how your website will combine the wishes of your visitors with your business needs. We will explain how you think as a customer without forgetting your goals and how you will design your website accordingly.
Use your site for business purposes
So you start designing your site . As you do this, consider both your goals and what your visitors are looking for. What do you want people to do on your site? And what do people want to do on your site? Establishing a connection between the two is the secret of success.
For example. Imagine when you last visited a website to look up a phone number. Maybe you wanted to ask a question or call a store to get directions. Was the number easy to find?
If you have a business, make sure you place your phone number in the most visible place on each page of your site. You may also want to consider adding some texts that encourage visitors (call now) . And make sure they find your Contact page easily if they have the first stops . It’s also a good way to allow mobile users looking at your site to call you with just one click.
Think like a customer
Let’s say you have a local bakery. you want more locals to visit your store. At the same time, your customers want to know how they will find you when they want a fresh croissant. You can simplify the procedure for both yourself and your customers by adding maps to your website with specific directions.
So, what else can visitors look for on your website? Prices? Special offers? Certificates that you are eligible for the service? By making all of this easily available, you tailor your business goals to the needs of your visitors. And you analytically measure what your visitors are doing on your website.
Tell your story online
Now let’s talk about the content, ie the words you will use on your pages. The words you use should mean more than sales. Avoid technical jargon and self-praise. Instead, explain how you can meet your customer’s needs or solve their problems . When you shape your content in terms of what you can do to help visitors, your content will be both more useful and more engaging.
To achieve this, write in a confident, yet soft tone. Your audience may consist of ordinary people, so explain the concepts in everyday language. Tell a story that will help you connect with your website visitors. Things like referrals and videos starring satisfied customers that you solve the problem with, or allowing people to write reviews about your products and services directly on your site can really help.
Remember, every second counts. People won’t stay on your website for long and can read the words quickly, or skip reading at all. But pictures, captions, and clear navigation can help them find exactly what they’re looking for before moving on.
Design and build your website based on your business goals and the wishes of your visitors . Thus, it will have a better chance of success.